Tool comparison · Head to head

    Apollo.io vs Groove by Clari

    A factual comparison of features, pricing, and capabilities.

    Updated 2/6/2026
    The contenders
    01
    Tool A

    Apollo.io

    All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.

    Starting atCustom0
    02
    Tool B

    Groove by Clari

    Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

    Starting atCustom
    Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    Capabilities

    Feature comparison.

    FeatureApollo.ioGroove by Clari
    B2B contact and company database (275M+ contacts)
    Multi-channel sequences (email, phone, LinkedIn)
    AI-powered email writing and optimization
    Built-in dialer with call recording
    Automated workflows and engagement rules
    A/B testing for email sequences
    Buying intent signals and job change alerts
    Advanced lead scoring and filtering
    Email deliverability tools and mailbox rotation
    Conversation intelligence (Professional+)
    Salesforce-native architecture (no data sync needed)
    Multi-channel engagement flows (email, phone, LinkedIn)
    Auto-logging of all activities to Salesforce
    Email tracking with open and click analytics
    Dialer with call logging and recording
    Meeting scheduler with calendar integration
    Analytics dashboards for sequence performance
    Template and snippet management
    Revenue intelligence (via Clari platform)
    Account-based engagement workflows
    Available
    Partial/Limited
    Not Available
    Ecosystem

    Native integrations.

    Apollo.io

    SalesforceHubSpotPipedriveGmailMicrosoft OutlookLinkedInZapierSlackSendgridOutreachSalesloftWebhooks API

    Groove by Clari

    SalesforceGmailMicrosoft OutlookMicrosoft 365Google CalendarLinkedIn Sales NavigatorClariZoomSlack
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    Information gathered from official sources and may change. Pricing and features last verified 2/6/2026. Please visit the official websites for the most current information.