Tool comparison · Head to headUpdated 9/4/2026
Groove by Clari vs Luru
A factual comparison of features, pricing, and capabilities.
01The contenders
Groove by Clari
Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Starting atCustom
02Line by line
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
03Capabilities
Feature comparison.
| Feature | Groove by Clari | Luru |
|---|---|---|
| Deep Salesforce integration | ||
| Multi-channel engagement flows | ||
| Auto-logging of all activities to Salesforce | ||
| Email tracking with open and click analytics | ||
| Dialer with call logging and recording | ||
| Meeting scheduler with calendar integration | ||
| Analytics dashboards for sequence performance | ||
| Template and snippet management | ||
| Revenue intelligence (via Clari platform) | ||
| Account-based engagement workflows | ||
| Automated Precision Prospecting | ||
| Prospect Research | ||
| Multi Campaign Support | ||
| End-to-End Campaign Automation | ||
| Multi-Channel Outreach | ||
| Domain Setup / Mailbox Setup / Email Warm-Up | ||
| Reports and Analytics | ||
| Response Handling |
Available
Partial/Limited
Not Available
04Ecosystem
Native integrations.
Groove by Clari
SalesforceGmailMicrosoft OutlookMicrosoft 365Google CalendarLinkedIn Sales NavigatorClariZoomSlack
Luru
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.