Tool comparison · Head to headUpdated 9/1/2026

    Insightly vs Keap

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Insightly

    Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

    Starting at$29/month
    Tool B

    Keap

    Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

    Starting at$299/month
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureInsightlyKeap
    Lead and contact management
    Lead assignment and routing
    Opportunity management
    Customizable sales processes
    Workflow automation
    Project management
    Advanced reports and pre-built business dashboards
    AI Copilot
    Contact management
    Contact segmentation (tags)
    Email broadcasts
    Sales pipeline
    Appointment scheduler
    Quotes
    Invoices
    Text marketing
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Insightly

    SlackGmailQuickBooks OnlineXeroShopifyJiraAsanaCalendlyDocuSignZoomInfo

    Keap

    GmailOutlookZapierPayPalStripeEway
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    Information gathered from official sources and may change. Pricing and features last verified 9/1/2026. Please visit the official websites for the most current information.