Tool comparison · Head to headUpdated 9/4/2026

    Insightly vs Openmart

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Insightly

    Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

    Starting at$29/month
    Tool B

    Openmart

    Openmart is a local business lead data platform with 50M+ verified contacts, decision-maker and owner contacts, an email finder, data enrichment with 40+ fields, a maps scraper and a local business API. Plans are monthly or yearly with credits spent per exported field.

    Starting atCustom0
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureInsightlyOpenmart
    Lead and contact management
    Lead assignment and routing
    Opportunity management
    Customizable sales processes
    Workflow automation
    Project management
    Advanced reports and pre-built business dashboards
    AI Copilot
    Local business database (50M+ verified contacts)
    Decision-maker and owner contacts
    Owner finder
    Email finder
    Data enrichment with 40+ verified fields
    Local business API
    Maps scraper
    Credit-based exports
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Insightly

    SlackGmailQuickBooks OnlineXeroShopifyJiraAsanaCalendlyDocuSignZoomInfo

    Openmart

    ClayApolloInstantlyMake
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    Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.