Insightly vs SmartWriter
A factual comparison of features, pricing, and capabilities.
Insightly
Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
SmartWriter
SmartWriter is an AI tool that writes personalised cold email opening lines and outreach copy from a lead's LinkedIn profile and web presence, used for sales outreach, SEO backlink outreach and copywriting. Plans are monthly credit allowances of leads with roll-over.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Insightly | SmartWriter |
|---|---|---|
| Lead and contact management | ||
| Lead assignment and routing | ||
| Opportunity management | ||
| Customizable sales processes | ||
| Workflow automation | ||
| Project management | ||
| Advanced reports and pre-built business dashboards | ||
| AI Copilot | ||
| Personalised cold email lines per lead | ||
| AI outreach and copywriting tools | ||
| SEO backlink outreach | ||
| AI social media content generator | ||
| AI content generator | ||
| Credit roll-over |
Native integrations.
Insightly
SmartWriter
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.