11x vs Clay: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Clay (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform for multi-channel outreach and engagement tracking, while Clay is a data enrichment tool for B2B lead data and contact enrichment. 11x uses custom, Contact Sales pricing across its Growth, Pro, and Enterprise plans. Clay starts at $185/mo. Many teams run both together rather than choosing one over the other.
Key takeaways
- Clay publishes an entry price of $185/mo for its Launch plan, which includes 15,000 actions per month.
- 11x uses custom Contact Sales pricing across all three of its plans: Growth, Pro, and Enterprise.
- 11x lists features including Multi-Channel Sequences, Sequence Builder, Consented Outbound Calling, and Deliverability & Mailbox Health.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as key features.
- Both tools share integrations with Salesforce, HubSpot, and Pipedrive, while Clay also connects with Apollo.io, ZoomInfo, and OpenAI.
Reviewed and updated September 4, 2026
11x vs Clay: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Clay, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Clay is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Clay lists 150+ data provider integrations and ai-powered enrichment (claygent).
Clay publishes an entry price of $185/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is Clay. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Launch
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by 11x: Zoho, Gmail, Slack, G2.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Use Case Recommendations
Best Fit for 11x
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | 11x | Clay |
|---|---|---|
| Starting Price | Contact Sales | $185/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 9 |
| Integrations | 7 | 14 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Clay the B2B lead data and contact enrichment side. Clay publishes an entry price of $185/mo, while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Clay for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and Clay?
- 11x is a sales engagement platform built for multi-channel outreach and engagement tracking, using AI digital workers Alice for outbound and Julian for inbound. Clay is a data enrichment and workflow automation platform focused on B2B lead data and contact enrichment, with 150+ data provider integrations and AI-powered enrichment called Claygent.
- How much does 11x cost compared to Clay?
- Clay publishes an entry price of $185/mo for its Launch plan, which includes 15,000 actions per month, and its Growth plan costs $495/mo with 40,000 actions. 11x uses custom, Contact Sales pricing for all three of its plans, Growth, Pro, and Enterprise, so it cannot be directly compared to Clay's list price.
- Can I use 11x and Clay together?
- Yes, many teams run both tools since they cover different parts of the outbound workflow. 11x handles multi-channel outreach coordination across email, phone, and social channels, while Clay handles finding and enriching accurate contact data for target accounts, so the two are often used as complementary parts of the same stack.
- What integrations do 11x and Clay share?
- Both 11x and Clay integrate with Salesforce, HubSpot, and Pipedrive. Beyond those shared integrations, 11x also connects with Zoho, Gmail, Slack, and G2, while Clay connects with a broader set including Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion.
- Which tool is better for enterprise teams with complex tech stacks?
- Clay is recommended for organizations with complex tech stacks needing broad integration support, since it lists 14 integrations. 11x is recommended for enterprise buyers who prefer custom pricing and dedicated support, and for SDR teams running multi-channel outreach sequences and revenue teams coordinating email, phone, and social touches.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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