11x vs FindThatLead: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and FindThatLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built around AI digital workers Alice and Julian for multi-channel outreach and inbound qualification, priced with custom Contact Sales tiers. FindThatLead is a data enrichment tool for finding and verifying B2B email addresses, starting free and scaling to $99/mo. Most outbound stacks use one of each rather than choosing between them.
Key takeaways
- 11x offers three Growth, Pro, and Enterprise plans, all priced as Contact Sales rather than published dollar amounts.
- FindThatLead's Free Trial plan includes 50 email credits, its Starter plan is $49/mo for 2000 email credits, and its Ultimate plan is $99/mo for unlimited credits under a fair use policy.
- 11x lists nine features including Multi-Channel Sequences, Consented Outbound Calling, and Deep Research, none of which appear on FindThatLead's list.
- Both platforms integrate with Salesforce, HubSpot, and Pipedrive, while 11x adds Zoho, Gmail, Slack, and G2, and FindThatLead adds Zapier.
- 11x's Enterprise tier supports 10,000 or more new prospects per month with custom integrations and API access.
Reviewed and updated September 4, 2026
11x vs FindThatLead: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against FindThatLead, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and FindThatLead lists email finder and email verifier.
FindThatLead publishes an entry price of $0/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is FindThatLead. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Free Trial
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
FindThatLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by 11x: Zoho, Gmail, Slack, G2.
Integrations listed only by FindThatLead: Zapier.
Use Case Recommendations
Best Fit for 11x
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | 11x | FindThatLead |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 7 | 4 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and FindThatLead the B2B lead data and contact enrichment side. FindThatLead publishes an entry price (a free tier), while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and FindThatLead for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and FindThatLead?
- 11x is a sales engagement platform for multi-channel outreach and engagement tracking, built around the AI digital workers Alice for outbound and Julian for inbound. FindThatLead is a data enrichment tool focused on finding and verifying B2B email addresses and building prospect lists. They address different stages of the outbound workflow.
- Which is cheaper, 11x or FindThatLead?
- FindThatLead publishes a $0/mo entry price with a Free Trial plan offering 50 email credits, while paid tiers reach $49/mo and $99/mo. 11x uses custom Contact Sales pricing across all its Growth, Pro, and Enterprise plans, so the two cannot be compared on list price.
- Do 11x and FindThatLead integrate with the same tools?
- Yes, both integrate with Salesforce, HubSpot, and Pipedrive. Beyond those shared integrations, 11x also connects with Zoho, Gmail, Slack, and G2, while FindThatLead additionally connects with Zapier.
- Should I use both 11x and FindThatLead together?
- Many teams do run both, since they cover different parts of the workflow. FindThatLead is well suited to revenue operations and marketing teams building or enriching prospect lists, while 11x fits teams that need multi-channel outreach, complex integrations, or enterprise-level custom pricing and support.
- What features does FindThatLead offer that 11x does not list?
- FindThatLead lists Email Finder, Email Verifier, Prospector, Email Sender, Bulk Processing, Local Business lead generation, an Internal CRM, and CRM Integrations. None of these exact terms appear on 11x's own feature list, which instead focuses on multi-channel sequencing and outbound calling capabilities.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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