11x vs FindThatLead: Sales Engagement Platform vs Data Enrichment Tool Comparison

11x vs FindThatLead: Sales Engagement Platform vs Data Enrichment Tool Comparison

Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against FindThatLead, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and FindThatLead lists email finder and email verifier.

FindThatLead publishes an entry price of $0/mo; 11x uses custom pricing, so the two cannot be compared on list price.

If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is FindThatLead. Many teams run one of each.

Understanding the Core Difference

11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.

FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Contact Sales11x entry plan

Growth

FreeFindThatLead entry plan

Free Trial

11x Pricing (as of September 2026)

Source: 11x Pricing

FindThatLead Pricing (as of September 2026)

Source: FindThatLead Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

FindThatLead includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

11x lists

• Multi-Channel Sequences
• Sequence Builder
• Smart Replies
• Multi-Lingual Outreach
• Consented Outbound Calling
• Deep Research
• and 3 more listed below

FindThatLead lists

• Email Finder
• Email Verifier
• Prospector - Automatic Prospecting Tool
• Email Sender
• Bulk Processing
• Local Business - Lead Generation Tool
• and 2 more listed below

11x Key Features

• Multi-Channel Sequences
• Sequence Builder
• Smart Replies
• Multi-Lingual Outreach
• Consented Outbound Calling
• Deep Research
• AI Personalization
• Signals and Triggers
• Deliverability & Mailbox Health

FindThatLead Key Features

• Email Finder
• Email Verifier
• Prospector - Automatic Prospecting Tool
• Email Sender
• Bulk Processing
• Local Business - Lead Generation Tool
• Internal CRM
• CRM Integrations

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by 11x

• Multi-Channel Sequences
• Sequence Builder
• Smart Replies
• Multi-Lingual Outreach
• Consented Outbound Calling
• Deep Research
• AI Personalization
• Signals and Triggers
• Deliverability & Mailbox Health

Listed only by FindThatLead

• Email Finder
• Email Verifier
• Prospector - Automatic Prospecting Tool
• Email Sender
• Bulk Processing
• Local Business - Lead Generation Tool
• Internal CRM
• CRM Integrations

Integration Ecosystem

11x Integrations

11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.

FindThatLead Integrations

FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.

Shared Integrations

Both tools integrate with: Salesforce, HubSpot, Pipedrive.

Integrations listed only by 11x: Zoho, Gmail, Slack, G2.

Integrations listed only by FindThatLead: Zapier.

Use Case Recommendations

Best Fit for 11x

• Teams that need a wide feature set (9 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (7 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for FindThatLead

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and FindThatLead the B2B lead data and contact enrichment side. FindThatLead publishes an entry price (a free tier), while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit 11x and FindThatLead for current information.