11x vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built around AI digital workers (Alice for outbound, Julian for inbound) that runs multi-channel sequences with managed mailboxes. LeadMagic is a pay-per-result data enrichment tool for verified emails, mobile numbers, and company intelligence starting at $49.99/mo. They serve different workflow stages, so many teams use both together.
Key takeaways
- LeadMagic publishes an entry price of $49.99/mo for its Basic plan with 2,000 monthly credits and no rollover.
- 11x uses custom Contact Sales pricing across all three tiers: Growth, Pro, and Enterprise, so it cannot be compared to LeadMagic on list price.
- LeadMagic offers 6 pricing tiers compared to 11x's 3 tiers, giving more granularity as usage scales.
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2, while LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo.
- Salesforce and Slack are the only integrations shared between 11x and LeadMagic.
Reviewed and updated September 5, 2026
11x vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against LeadMagic, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and LeadMagic lists email finder and mobile finder.
LeadMagic publishes an entry price of $49.99/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Basic
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadMagic offers 6 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by 11x: HubSpot, Pipedrive, Zoho, Gmail, G2.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for 11x
- Teams that need a wide feature set (9 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | 11x | LeadMagic |
|---|---|---|
| Starting Price | Contact Sales | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. LeadMagic publishes an entry price of $49.99/mo, while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and LeadMagic?
- 11x is a sales engagement platform for multi-channel outreach and engagement tracking, built around AI workers Alice and Julian. LeadMagic is a data enrichment tool for B2B lead data, offering verified emails, mobile numbers, and company intelligence. They address different parts of the outbound workflow rather than competing directly.
- How much does 11x cost compared to LeadMagic?
- LeadMagic publishes list pricing starting at $49.99/mo for its Basic plan, scaling up to $849/mo for Ultimate, with a custom Enterprise tier. 11x does not publish pricing and uses Contact Sales for all three of its plans (Growth, Pro, Enterprise), so a direct price comparison is not possible.
- Can I use 11x and LeadMagic together?
- Yes, many teams run both tools since they cover different workflow stages. 11x handles multi-channel sequence execution and engagement tracking, while LeadMagic supplies the verified contact data and enrichment that feeds those sequences. The two share Salesforce and Slack as common integrations.
- What integrations does LeadMagic support?
- LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo. Of these, only Salesforce and Slack overlap with 11x's integration list, which otherwise focuses on CRMs and mailbox tools like HubSpot, Pipedrive, Zoho, and Gmail.
- Which tool is better for finding contact data, 11x or LeadMagic?
- LeadMagic is built for finding accurate contact data, listing features like Email Finder, Mobile Finder, Email Validation, and Waterfall Enrichment. 11x does not list contact discovery among its own features, instead focusing on multi-channel sequences, deep research, and AI personalization for outreach execution.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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