11x vs Lusha: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Lusha (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built around AI digital workers for multi-channel outreach, while Lusha is a data enrichment tool for B2B contact data. 11x uses custom, contact-sales pricing across three tiers; Lusha starts free and scales through paid tiers up to $399.90 per month. Many teams use both together rather than choosing one.
Key takeaways
- 11x pricing is Contact Sales only across its Growth, Pro, and Enterprise tiers, with no published list price.
- Lusha offers a Free plan with 40 credits per month, plus paid tiers at $49.90/mo, $69.90/mo, and $399.90/mo.
- Lusha lists 4 pricing tiers compared to 3 for 11x, giving more granularity as usage scales.
- Both platforms integrate with Salesforce, HubSpot, Pipedrive, and Gmail, while Lusha additionally connects with Outlook, Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Zapier, Make, and n8n.
- 11x is built around two AI digital workers, Alice for outbound and Julian for inbound, while Lusha centers on a browser extension for LinkedIn and CSV enrichment.
Reviewed and updated September 5, 2026
11x vs Lusha: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Lusha, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Lusha lists browser extension for linkedin and csv enrichment.
Lusha publishes an entry price of $0/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Free
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Lusha offers 4 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Lusha includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Gmail.
Integrations listed only by 11x: Zoho, Slack, G2.
Integrations listed only by Lusha: Outlook, Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Use Case Recommendations
Best Fit for 11x
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | 11x | Lusha |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | $399.90/mo |
| Total Features Listed | 9 | 9 |
| Integrations | 7 | 12 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Lusha publishes an entry price (a free tier), while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and Lusha?
- 11x is a sales engagement platform for multi-channel outreach and engagement tracking, built around Alice for outbound and Julian for inbound. Lusha is a data enrichment tool for finding and enriching B2B contact data, centered on a LinkedIn browser extension and CSV enrichment. They cover different parts of the outbound workflow rather than competing directly.
- How much does 11x cost compared to Lusha?
- 11x does not publish list pricing; all three of its tiers, Growth, Pro, and Enterprise, require contacting sales for a quote. Lusha publishes clear pricing starting with a Free plan offering 40 credits per month, then Starter at $49.90/mo, Pro at $69.90/mo, and Premium at $399.90/mo, so the two cannot be compared on list price alone.
- Can I use 11x and Lusha together?
- Yes, the article notes that many teams run one of each since they serve different needs. 11x coordinates outreach across email, phone, and social channels, while Lusha finds accurate contact data for target accounts, so they are often used side by side rather than as substitutes.
- Does Lusha have a free plan?
- Yes, Lusha includes a Free tier offering 40 credits per month, which lets teams evaluate the platform without any upfront cost. Paid tiers then scale up through Starter, Pro, and Premium, with the Premium plan reaching $399.90 per month and 40,800 credits per year.
- Which integrations do 11x and Lusha have in common?
- 11x and Lusha both integrate with Salesforce, HubSpot, Pipedrive, and Gmail. Beyond those shared integrations, 11x also connects with Zoho, Slack, and G2, while Lusha adds Outlook, Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Zapier, Make, and n8n.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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