11x vs Mailshake: Sales Engagement Platform vs Cold Email Platform Comparison
Compare 11x (sales engagement platform) and Mailshake (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built around AI digital workers Alice and Julian for multi-channel outbound and inbound qualification, priced with custom quotes only. Mailshake is a cold email platform starting at $29/mo with unlimited email warmup and campaigns. They serve different core jobs, multi-channel sequencing versus cold email sending, and many teams run both together.
Key takeaways
- Mailshake publishes an entry price of $29/mo for its Starter plan, while 11x uses custom Contact Sales pricing across all three of its tiers.
- 11x's Growth plan supports up to 5 end users and 2,000 new prospects per month with 11x Managed Gmail Mailboxes including domain setup and warmup.
- Mailshake offers 4 pricing tiers (Starter, Email Outreach, Sales Engagement, Agency Plan) compared to 11x's 3 tiers (Growth, Pro, Enterprise).
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2, while Mailshake integrates with Salesforce, Pipedrive, HubSpot, and Zapier.
- 11x is built around Alice for outbound multi-channel sequences and Julian for inbound lead qualification across phone, chat, SMS, and WhatsApp.
Reviewed and updated September 5, 2026
11x vs Mailshake: Sales Engagement Platform vs Cold Email Platform Comparison
11x (sales engagement platform) and Mailshake (cold email platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Mailshake is a cold email platform for cold email outreach. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Mailshake lists unlimited email warmup and unlimited campaigns.
Mailshake publishes an entry price of $29/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Mailshake. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Mailshake is Sales engagement platform with email outreach, VOIP dialer, and LinkedIn automation for sales teams.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Starter
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Mailshake Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $29/mo | UNLIMITED uploaded contacts | 1,500 email sends per month |
| Email Outreach | $49/mo | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
| Sales Engagement | $99/mo | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
| Agency Plan | Contact Sales | UNLIMITED uploaded contacts | UNLIMITED email sends per month |
Source: Mailshake Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Mailshake offers 4 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- and 4 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Mailshake Key Features
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- Unified inbox
- LinkedIn automation (Sales Engagement+)
- VOIP dialer (US/Canada unlimited)
- Lead Catcher
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Mailshake
- Unlimited email warmup
- Unlimited campaigns
- Mail merge
- A/B testing
- AI email writing
- Email rotation
- Unified inbox
- LinkedIn automation (Sales Engagement+)
- VOIP dialer (US/Canada unlimited)
- Lead Catcher
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Mailshake Integrations
Mailshake connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by 11x: Zoho, Gmail, Slack, G2.
Integrations listed only by Mailshake: Zapier.
Use Case Recommendations
Best Fit for 11x
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Mailshake
- Budget-conscious teams looking for an affordable cold email platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | 11x | Mailshake |
|---|---|---|
| Starting Price | Contact Sales | $29/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 7 | 4 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Mailshake the cold email outreach side. Mailshake publishes an entry price of $29/mo, while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Mailshake for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and Mailshake?
- 11x is a sales engagement platform for multi-channel sales outreach and engagement tracking, built around AI digital workers Alice and Julian. Mailshake is a cold email platform focused on cold email outreach, listing unlimited email warmup and unlimited campaigns as core features. They solve different core jobs even though they sit in similar outbound stacks.
- How much does 11x cost compared to Mailshake?
- Mailshake publishes an entry price of $29/mo for its Starter plan, while 11x uses custom pricing across all its tiers, so the two cannot be compared on list price. 11x requires contacting sales for a quote on every plan, including Growth, Pro, and Enterprise.
- Which integrations do 11x and Mailshake share?
- Both 11x and Mailshake integrate with Salesforce, HubSpot, and Pipedrive. Beyond those shared integrations, 11x also connects with Zoho, Gmail, Slack, and G2, while Mailshake additionally connects with Zapier.
- Should I use 11x or Mailshake, or both?
- If your priority is coordinating outreach across email, phone, and social channels, 11x is built for that job. If your priority is sending campaigns that land in the inbox and generate replies, Mailshake is the fit. The article notes that many teams run one of each rather than choosing only one.
- What features does Mailshake offer that 11x does not list?
- Mailshake lists unlimited email warmup, unlimited campaigns, mail merge, A/B testing, AI email writing, email rotation, a unified inbox, LinkedIn automation on Sales Engagement+, a VOIP dialer with unlimited US/Canada calling, and Lead Catcher. These are listed only by Mailshake, not by 11x, based on each vendor's own wording.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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