11x vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built around AI workers Alice and Julian for multi-channel outbound and inbound outreach, while Wiza is a data enrichment tool that verifies emails and phone numbers on request. 11x uses custom, contact-sales pricing across three tiers, while Wiza starts at a free plan and scales to a Contact Sales team plan. Many teams use both together.
Key takeaways
- 11x offers three pricing tiers (Growth, Pro, Enterprise), all listed as Contact Sales rather than published prices.
- Wiza offers five pricing tiers including a free plan with 20 valid emails and 5 phone numbers, up to a Team Plan with unlimited valid emails and phone numbers for 3 or more users.
- Wiza's paid tiers include Starter at $49 per month for 100 valid emails and 100 phone numbers monthly, Email at $99 per month for 500 valid emails, and Email plus Phone at $199 per month for 500 valid emails and 500 phone numbers monthly.
- 11x lists nine features on its own site, including Multi-Channel Sequences, Consented Outbound Calling, and AI Personalization, while Wiza lists eight, including Unlimited email reveals and Wiza Prospect.
- Both tools integrate with Salesforce, HubSpot, and Pipedrive, while 11x adds Zoho, Gmail, Slack, and G2, and Wiza adds Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay.
Reviewed and updated September 5, 2026
11x vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and Wiza lists unlimited email reveals and ai research.
Wiza publishes an entry price of $0/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Free
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Wiza offers 5 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by 11x: Zoho, Gmail, Slack, G2.
Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for 11x
- Teams that need a wide feature set (9 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | 11x | Wiza |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza publishes an entry price (a free tier), while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between 11x and Wiza?
- 11x is a sales engagement platform for multi-channel outbound and inbound outreach, built around AI workers named Alice and Julian. Wiza is a data enrichment tool that verifies emails and phone numbers at the moment they are requested and exports contacts from LinkedIn and Sales Navigator. They serve different parts of the outbound workflow, so many teams use both.
- How much does 11x cost?
- 11x does not publish list prices. All three of its plans, Growth, Pro, and Enterprise, are listed as Contact Sales, so buyers need to reach out to the 11x sales team for a quote based on the number of end users and prospects needed per month.
- How much does Wiza cost?
- Wiza starts with a free plan offering 20 valid emails and 5 phone numbers. Paid tiers include Starter at $49 per month, Email at $99 per month for 500 valid emails, and Email plus Phone at $199 per month for 500 valid emails and 500 phone numbers, with a Contact Sales Team Plan for 3 or more users.
- Do 11x and Wiza integrate with the same tools?
- Yes, both tools integrate with Salesforce, HubSpot, and Pipedrive. Beyond that overlap, 11x adds integrations with Zoho, Gmail, Slack, and G2, while Wiza connects with a broader set including Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay.
- Can I use 11x and Wiza together?
- Yes, the article notes that many teams run one of each since they cover different parts of the outbound workflow. 11x handles coordinating multi-channel outreach across email, phone, and social, while Wiza handles finding and verifying accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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