11x vs ZoomInfo: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare 11x (sales engagement platform) and ZoomInfo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
11x is a sales engagement platform built around AI digital workers Alice and Julian for multi-channel outreach and inbound qualification, while ZoomInfo is a B2B data enrichment tool with 260M+ professional profiles and 100M+ company profiles. 11x uses custom pricing across three tiers; ZoomInfo offers four tiers starting with a free plan. Many teams use both together.
Key takeaways
- 11x pricing uses custom quotes across three tiers: Growth, Pro, and Enterprise, with no published prices.
- ZoomInfo lists four pricing tiers: Lite (Free), Professional at $1250/mo, Advanced at $2083/mo, and Elite at $3333/mo.
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, and 135M+ verified phone numbers.
- 11x integrates with Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2, while ZoomInfo integrates with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
- Salesforce and HubSpot are the only integrations shared between 11x and ZoomInfo.
Reviewed and updated September 4, 2026
11x vs ZoomInfo: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh 11x, a sales engagement platform for multi-channel sales outreach and engagement tracking, against ZoomInfo, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
11x is a sales engagement platform for multi-channel sales outreach and engagement tracking; ZoomInfo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, 11x lists multi-channel sequences and sequence builder, and ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles.
ZoomInfo publishes an entry price of $0/mo; 11x uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, 11x is the one built for it; for finding accurate contact data for target accounts, that is ZoomInfo. Many teams run one of each.
Understanding the Core Difference
11x is AI digital worker platform for pipeline generation, built around Alice for outbound and Julian for inbound. Alice runs multi-channel sequences with deep research and AI personalization, consented outbound calling and managed mailboxes, while Julian qualifies inbound leads across phone, chat, SMS and WhatsApp.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Growth
Lite (Free)
11x Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Growth | Contact Sales | Up to 5 End Users; 2,000 New Prospects per Month | 11x Managed Gmail Mailboxes, including domain setup, warmup, inbox rotation and monitoring |
| Pro | Contact Sales | Up to 10 End Users; 5,000 New Prospects per Month | 11x Managed Gmail Mailboxes; Multi-language Outreach (105+) |
| Enterprise | Contact Sales | Unlimited End Users; 10,000+ Prospects per Month | 11x Managed Gmail Mailboxes; Custom Integrations + API |
Source: 11x Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
ZoomInfo offers 4 pricing tiers compared to 11x's 3, giving you more granularity as you scale.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- and 3 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
11x Key Features
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by 11x
- Multi-Channel Sequences
- Sequence Builder
- Smart Replies
- Multi-Lingual Outreach
- Consented Outbound Calling
- Deep Research
- AI Personalization
- Signals and Triggers
- Deliverability & Mailbox Health
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
11x Integrations
11x connects with: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, G2.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by 11x: Pipedrive, Zoho, Gmail, Slack, G2.
Integrations listed only by ZoomInfo: Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for 11x
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | 11x | ZoomInfo |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 9 | 9 |
| Integrations | 7 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
11x serves the multi-channel sales outreach and engagement tracking side of an outbound stack and ZoomInfo the B2B lead data and contact enrichment side. ZoomInfo publishes an entry price (a free tier), while 11x uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit 11x and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between 11x and ZoomInfo?
- 11x is a sales engagement platform for multi-channel outreach and engagement tracking, built around AI digital workers Alice and Julian. ZoomInfo is a data enrichment tool that provides B2B lead data and contact enrichment, including over 260M professional profiles and 100M company profiles. They serve different parts of the outbound workflow rather than competing directly.
- How much does 11x cost compared to ZoomInfo?
- 11x does not publish prices and requires contacting sales for its Growth, Pro, and Enterprise tiers. ZoomInfo publishes four tiers: Lite is free, Professional is $1250 per month, Advanced is $2083 per month, and Elite is $3333 per month. Because 11x uses custom pricing, the two cannot be directly compared on list price.
- Can I use 11x and ZoomInfo together?
- Yes, the article notes that many teams run one of each since they cover different parts of the workflow. 11x handles multi-channel outreach and engagement tracking, while ZoomInfo supplies the contact and company data used to build target lists, so they can complement rather than replace each other.
- Which tool has more integrations, 11x or ZoomInfo?
- 11x lists seven integrations: Salesforce, HubSpot, Pipedrive, Zoho, Gmail, Slack, and G2. ZoomInfo lists six: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft. Salesforce and HubSpot are the only two integrations shared between both platforms.
- Does ZoomInfo offer a free plan?
- Yes, ZoomInfo's Lite plan is free and includes 10 to 25 credits per month, according to its published pricing page. This gives teams a way to evaluate the platform without upfront cost, whereas 11x has no free tier and requires contacting sales for a quote.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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