Act! vs Attio: CRM Platform Comparison
Compare Act! and Attio side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Attio is the better fit for teams wanting a free entry point and flexible custom objects, starting at $0/mo with paid plans from $44/mo. Act! suits businesses wanting built-in email marketing and CRM features bundled together, starting at $30/mo. The choice depends on budget, team size, and whether marketing automation or custom data modeling matters more.
Key takeaways
- Act! pricing starts at $30/mo for the Advantage Standard plan, which includes 2,500 email sends per month.
- Attio offers a Free plan for up to 3 seats, with the Plus plan at $44/mo supporting up to 10 seats and Pro at $99/mo.
- Act! offers 5 pricing tiers, including an Enterprise Engagement option priced on request, compared to Attio's 4 tiers.
- Act! and Attio share only one listed integration, Slack, with Act! also connecting to Outlook, QuickBooks Online, and Shopify while Attio connects to Zapier, Mailchimp, and ChatGPT.
- Attio lists features like automatic data enrichment, custom objects, and Call Intelligence for recording and analyzing meetings, which do not appear on Act!'s feature list.
Reviewed and updated September 4, 2026
Act! vs Attio: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Attio. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Attio lists real-time contact syncing and automatic data enrichment. A capability both offer can appear under different names, so read both feature lists below.
Attio offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Pricing Analysis
Attio offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Attio's 4, giving you more granularity as you scale.
Attio includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Attio: Typeform, Zapier, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Attio |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Attio both serve the customer relationship management and sales pipeline tracking market. Attio offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Attio for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Attio?
- Act! is a CRM and marketing automation platform for small and midsize businesses that combines sales, marketing, and customer management, sold as cloud plans or an on-premises desktop edition. Attio is a CRM that syncs contacts and email in real time and lets teams build custom objects, workflows, and reports on top of that data.
- Which CRM is cheaper, Act! or Attio?
- Attio has the lower entry price at $0/mo with its Free plan, compared to Act!'s entry plan at $30/mo. Attio's Plus plan costs $44/mo for up to 10 seats, while Act!'s next tier, Advantage Professional, costs $45/mo and includes 25,000 email sends per month.
- Do Act! and Attio integrate with the same tools?
- They share only one listed integration: Slack. Act! separately connects with tools like Outlook, Google Contacts, Shopify, QuickBooks Online, and Xero, while Attio connects with Zapier, Mailchimp, Segment, Asana, ChatGPT, and Claude.
- Does Attio have a free plan?
- Yes, Attio offers a Free plan that supports up to 3 seats, giving teams a way to evaluate the platform without upfront cost. Paid plans then move to Plus at $44/mo for up to 10 seats and Pro at $99/mo.
- What features does Act! offer that Attio does not list?
- Act! lists features including a full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, lead scoring, project management, and accounting integration, none of which appear on Attio's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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