Act! vs Bigin by Zoho CRM: CRM Platform Comparison
Compare Act! and Bigin by Zoho CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Compare Act! and Bigin by Zoho CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Reviewed and updated September 4, 2026
Act! vs Bigin by Zoho CRM: CRM Platform Comparison
Act! and Bigin by Zoho CRM compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Bigin by Zoho CRM lists team pipelines and contact management. A capability both offer can appear under different names, so read both feature lists below.
Bigin by Zoho CRM offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Bigin by Zoho CRM is Bigin is Zoho's simple, AI-powered CRM for small businesses with team pipelines, contact management, email and WhatsApp communication, and AI credits on the higher editions. Priced per user per month with a free single-user edition.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Bigin by Zoho CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Express | $9/mo |
| Premier | $15/mo |
| Bigin 360 | $21/mo |
Source: Bigin by Zoho CRM Pricing
Pricing Analysis
Bigin by Zoho CRM offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Bigin by Zoho CRM's 4, giving you more granularity as you scale.
Bigin by Zoho CRM includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Bigin by Zoho CRM Key Features
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Bigin by Zoho CRM
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Bigin by Zoho CRM Integrations
Bigin by Zoho CRM connects with: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Act!: Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Bigin by Zoho CRM: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Bigin by Zoho CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Act! | Bigin by Zoho CRM |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | $21/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 12 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Bigin by Zoho CRM both serve the customer relationship management and sales pipeline tracking market. Bigin by Zoho CRM offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Bigin by Zoho CRM for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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