Act! vs Bitrix24: CRM Platform Comparison
Compare Act! and Bitrix24 side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Bitrix24 are both CRM platforms, but they differ in pricing and focus. Act! starts at $30/mo with full-featured CRM, marketing automation, and interactive quotes, while Bitrix24 offers a free tier at $0/mo and charges per organization for sales pipelines, tasks, chat, and telephony. The right choice depends on budget and required capabilities.
Key takeaways
- Act! Advantage Standard starts at $30/mo while Bitrix24's Free plan costs $0/mo.
- Act!'s Advantage Ultimate plan costs $60/mo and includes 50,000 email sends per month.
- Bitrix24's Basic plan includes 5 users and 24 GB storage, according to the vendor's pricing page.
- Both Act! and Bitrix24 list email marketing as a shared capability, but Xero is the only integration listed by both.
- Act! Premium Desktop, an on-premises edition, is priced at $40/mo.
Reviewed and updated September 4, 2026
Act! vs Bitrix24: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Bitrix24. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and interactive quotes and payments, while Bitrix24 lists basic crm (deals, contacts) and sales pipelines. A capability both offer can appear under different names, so read both feature lists below.
Bitrix24 offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Both platforms offer email marketing. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Pricing Analysis
Bitrix24 offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Bitrix24 includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- and 3 more listed below
- Email marketing
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Telephony integration
- and 1 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Shared Capabilities
Both Act! and Bitrix24 include:
- Email marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Telephony integration
- Analytics & reporting tools
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Shared Integrations
Both tools integrate with: Xero.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Mailchimp.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Bitrix24 |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Bitrix24 both serve the customer relationship management and sales pipeline tracking market. Bitrix24 offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Bitrix24 for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Bitrix24?
- Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing, and customer management, sold as Advantage cloud plans or a Premium Desktop on-premises edition. Bitrix24 is an all-in-one platform combining CRM, tasks and projects, chat and video calls, a website builder, and telephony, billed at a flat rate per organization.
- How much does Act! cost compared to Bitrix24?
- Act!'s entry plan, Advantage Standard, costs $30/mo, while Bitrix24 offers a Free plan at $0/mo. Act! also has Advantage Professional at $45/mo, Advantage Ultimate at $60/mo, and Premium Desktop at $40/mo. Bitrix24's paid Basic, Standard, Professional, and Enterprise plans require contacting sales for pricing.
- Does Act! or Bitrix24 have a free plan?
- Bitrix24 offers a Free plan with 5 GB storage that is free for 1-2 users. Act! does not have a free tier, with its lowest-priced plan, Advantage Standard, starting at $30/mo.
- Which integrations do Act! and Bitrix24 share?
- Xero is the only integration listed by both platforms. Act! separately lists integrations like Outlook, Google Contacts, Slack, Shopify, and QuickBooks Online, while Bitrix24 lists Gmail, Google Calendar, Google Drive, Office 365, and Mailchimp among others.
- Which CRM is better for marketing automation, Act! or Bitrix24?
- Act! lists marketing automation, email marketing, and interactive quotes and payments as distinct features, while Bitrix24's listed features focus more on sales pipelines, sales automation, tasks, chat and video calls, and telephony integration. Both platforms do list email marketing as a shared capability.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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