Act! vs Coldreach: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Coldreach (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Act! (CRM platform) and Coldreach (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Act! vs Coldreach: CRM Platform vs Sales Engagement Platform Comparison
Act! (CRM platform) and Coldreach (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Coldreach is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Coldreach lists ai sdr and ai reaches out, automatically.
Act! offers a lower entry point at $30/mo compared to Coldreach at $899/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Coldreach. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Coldreach is AI SDR platform for outbound that monitors buying signals across 113M+ companies, researches each matched lead (website, filings, hiring page, news, LinkedIn activity) and reaches out automatically to book meetings, with native CRM sync on the higher plans.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Starter
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Coldreach Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $899/mo | Self-service plan; seat and lead volumes not published | Not published |
| Growth | $1099/mo | Self-service plan; CRM integration included from Growth and above | Not published |
| Pro | $1499/mo | Self-service plan | Not published |
| Enterprise | $1999/mo | Self-service plan | Not published |
Source: Coldreach Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $899/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Act! offers 5 pricing tiers compared to Coldreach's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- AI SDR
- AI reaches out, automatically
- buying signals
- deep read on that company
- syncs natively with Salesforce, HubSpot, Apollo, and Outreach
- Custom demo
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Coldreach Key Features
- AI SDR
- AI reaches out, automatically
- buying signals
- deep read on that company
- syncs natively with Salesforce, HubSpot, Apollo, and Outreach
- Custom demo
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Coldreach
- AI SDR
- AI reaches out, automatically
- buying signals
- deep read on that company
- syncs natively with Salesforce, HubSpot, Apollo, and Outreach
- Custom demo
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Coldreach Integrations
Coldreach connects with: Salesforce, HubSpot, Apollo, Outreach.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Coldreach: Salesforce, HubSpot, Apollo, Outreach.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Coldreach
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | Coldreach |
|---|---|---|
| Starting Price | $30/mo | $899/mo |
| Top Tier Price | Contact Sales | $1999/mo |
| Total Features Listed | 10 | 6 |
| Integrations | 16 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Coldreach the multi-channel sales outreach and engagement tracking side. Act! offers a more accessible entry point at $30/mo, while Coldreach starts at $899/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Coldreach for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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