Act! vs Copper: CRM Platform Comparison
Compare Act! and Copper side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Copper are both CRM platforms with similar entry pricing, Copper at $29/mo and Act! at $30/mo, but they target different workflows. Act! bundles a full CRM with marketing automation, quotes, scheduling, and forms across five pricing tiers, while Copper focuses on deep Google Workspace integration with three pricing tiers and automatic Gmail data capture.
Key takeaways
- Act! Advantage Standard starts at $30/mo while Copper Basic starts at $29/mo, giving Copper the lower entry price.
- Act! offers five pricing tiers, Advantage Standard, Professional, Ultimate, Premium Desktop, and Enterprise Engagement, compared to Copper's three tiers, Basic, Professional, and Business.
- Copper's Professional plan costs $69/mo and its Business plan costs $134/mo.
- Act! lists ten features including marketing automation, lead scoring, and accounting integration, while Copper lists eight features including native Google Workspace integration and contact enrichment.
- Act! and Copper both integrate with Slack and Zendesk, but Act! also connects with QuickBooks Online, Shopify, and Xero, while Copper connects with Google Workspace, Gmail, Zapier, and Mailchimp.
Reviewed and updated September 4, 2026
Act! vs Copper: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Copper. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Copper lists native google workspace integration and automatic contact and activity capture from gmail. A capability both offer can appear under different names, so read both feature lists below.
Copper offers a lower entry point at $29/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Basic
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Pricing Analysis
Copper offers the lower entry point ($29/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Copper's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Shared Integrations
Both tools integrate with: Slack, Zendesk.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Zapier, Mailchimp.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Act! | Copper |
|---|---|---|
| Starting Price | $30/mo | $29/mo |
| Top Tier Price | Contact Sales | $134/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
| Founded | N/A | 2013 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Copper both serve the customer relationship management and sales pipeline tracking market. Copper offers a more accessible entry point at $29/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Copper for current information.
Frequently asked questions.
Frequently asked questions- Is Act! or Copper cheaper?
- Copper's entry plan costs $29/mo compared to Act!'s entry plan at $30/mo, making Copper slightly cheaper at the base tier. Act! offers five pricing tiers ranging up to Enterprise Engagement pricing available on request, while Copper offers three tiers topping out at $134/mo for the Business plan.
- Which CRM integrates better with Google Workspace?
- Copper is built specifically for Google Workspace users and offers native integration with Gmail, Google Calendar, and Google Drive, automatically capturing contacts and activity from Google apps. Act! connects with Google Contacts but does not offer the same depth of native Google Workspace integration that Copper provides.
- What integrations do Act! and Copper have in common?
- Act! and Copper both integrate with Slack and Zendesk. Beyond those shared tools, Act! connects with Outlook, Shopify, QuickBooks Online, and Xero among others, while Copper connects with Google Workspace, Gmail, Zapier, and Mailchimp.
- Which has more features, Act! or Copper?
- Act! lists ten features on its own pages, including full CRM, mobile app, marketing automation, lead scoring, project management, and accounting integration. Copper lists eight features, including native Google Workspace integration, automatic Gmail data capture, contact enrichment, and custom reporting.
- Which CRM is better for budget-conscious teams?
- Act! is recommended for budget-conscious teams looking for an affordable CRM platform with a wide feature set, listing ten capabilities. Copper offers a slightly lower entry price at $29/mo versus Act!'s $30/mo, so the better fit depends on whether a team prioritizes low entry cost or feature breadth.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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