Act! vs Crono: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Crono (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Act! (CRM platform) and Crono (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Act! vs Crono: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Crono, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Crono is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Crono lists multichannel sequences (unlimited) and email finder.
Act! publishes an entry price of $30/mo; Crono uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Crono. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Crono is AI sales platform and sales execution layer for B2B revenue teams that captures buying signals, enriches data, runs unlimited multichannel sequences and orchestrates workflows and AI agents from one unified feed, with native CRM, email and dialer integrations.
Both platforms offer lead scoring. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Act! Advantage Standard
Pro
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Crono Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Pro | Contact Sales | Min. 2 users; 3 mailboxes per user; Email Finder 500 credits; Mobile Number Finder 50 credits; AI credits 5.000 | Multichannel sequences (unlimited) |
| Ultra | Contact Sales | Min. 5 users; 10 mailboxes per user; Email Finder 1000 credits; Mobile Number Finder 100 credits; AI credits 10.000 | Everything in Pro; Integrated Voip Dialer (200 minutes included) |
| Enterprise | Contact Sales | Ideal for teams with 50+ users; tailored credit plans; unlimited mailboxes | Unlimited mailboxes; access to all integrations |
Source: Crono Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Act! offers 5 pricing tiers compared to Crono's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 3 more listed below
- Lead scoring
- Multichannel sequences (unlimited)
- Email Finder
- Mobile Number Finder
- AI credits
- Real-time CRM Integration
- Custom CRM Fields Mapping
- and 5 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Crono Key Features
- Multichannel sequences (unlimited)
- Email Finder
- Mobile Number Finder
- AI credits
- Real-time CRM Integration
- Custom CRM Fields Mapping
- Full Analytics & Reports
- Integrated Voip Dialer
- MCP Server
- Lead scoring
- Signals (Job Changes, Companies News, Web Visits, Hot Conversations, etc)
- Agents Hub
Shared Capabilities
Both Act! and Crono include:
- Lead scoring
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Project management
- Accounting integration
Listed only by Crono
- Multichannel sequences (unlimited)
- Email Finder
- Mobile Number Finder
- AI credits
- Real-time CRM Integration
- Custom CRM Fields Mapping
- Full Analytics & Reports
- Integrated Voip Dialer
- MCP Server
- Signals (Job Changes, Companies News, Web Visits, Hot Conversations, etc)
- Agents Hub
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Crono Integrations
Crono connects with: HubSpot, Salesforce, Pipedrive, ChartMogul, Gmail, Outlook, Clay, n8n, Lusha, ZoomInfo, Cognism, Aircall, HubSpot Phone, Ringover.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Act!: Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Crono: HubSpot, Salesforce, Pipedrive, ChartMogul, Gmail, Clay, n8n, Lusha, ZoomInfo, Cognism, Aircall, HubSpot Phone, Ringover.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Crono
- Teams that need a wide feature set (12 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Act! | Crono |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 12 |
| Integrations | 16 | 14 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Crono the multi-channel sales outreach and engagement tracking side. Act! publishes an entry price of $30/mo, while Crono uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Crono for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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