Act! vs Dripify: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Dripify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, priced from $30/mo. Dripify is a sales engagement platform built for multi-channel LinkedIn and email outreach, priced from $59/mo. Choose based on which workflow you need, or run both, since many teams use one of each.
Key takeaways
- Act! entry pricing starts at $30/mo for the Advantage Standard plan, compared to Dripify's Basic plan at $59/mo.
- Act! offers 5 pricing tiers while Dripify offers 4, giving Act! more granularity as teams scale.
- Act! integrates with tools including Outlook, Slack, Shopify, QuickBooks Online, and Zendesk, while Dripify integrates with Make, Zapier, Google Spreadsheet, and HubSpot.
- Every paid Dripify plan includes both LinkedIn and email sequences, and its Pro plan at $79/mo unlocks unlimited drip campaigns and full daily quotas of 75 connection requests and 100 plus messages.
- Act! Advantage Standard includes 2,500 email sends per month, while the Ultimate tier at $60/mo includes 50,000 sends per month with marketing automation.
Reviewed and updated September 4, 2026
Act! vs Dripify: CRM Platform vs Sales Engagement Platform Comparison
Act! is a CRM platform; Dripify is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Dripify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Dripify lists linkedin and email sequences and unlimited drip campaigns.
Act! offers a lower entry point at $30/mo compared to Dripify at $59/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Dripify. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Dripify is LinkedIn and email outreach automation that runs multi-step drip campaigns, with an email finder, a dedicated inbox for replies, campaign analytics and built-in LinkedIn account protection. Every paid plan includes both LinkedIn and email sequences.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Basic
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Dripify Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $59/mo | Per user; Email finder 100 credits included | 1 drip campaign; limited daily quotas (20 connection requests, 30 messages) |
| Pro | $79/mo | Per user; Email finder 100 credits included | Unlimited drip campaigns; full daily quotas (75 connection requests, 100+ messages) |
| Advanced | $99/mo | Per user; Email finder 100 credits included | Unlimited drip campaigns; full daily quotas |
| Enterprise | Contact Sales | Custom mail finder | Everything in Advanced |
Source: Dripify Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $59/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.
Act! offers 5 pricing tiers compared to Dripify's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Dripify Key Features
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- Lead tagging
- Evergreen leads
- A/B testing
- Webhook integration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Dripify
- LinkedIn and email sequences
- Unlimited drip campaigns
- Sequence templates
- Built-in LinkedIn protection
- Advanced analytics & reports
- Dedicated inbox
- Lead tagging
- Evergreen leads
- A/B testing
- Webhook integration
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Dripify Integrations
Dripify connects with: Make, Zapier, Google Spreadsheet, HubSpot.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Dripify: Make, Zapier, Google Spreadsheet, HubSpot.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Dripify
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | Dripify |
|---|---|---|
| Starting Price | $30/mo | $59/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Dripify the multi-channel sales outreach and engagement tracking side. Act! offers a more accessible entry point at $30/mo, while Dripify starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Dripify for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Dripify?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while Dripify is a sales engagement platform for multi-channel sales outreach across LinkedIn and email. Act! centers on organizing contacts and forecasting revenue, whereas Dripify centers on coordinating outreach campaigns and tracking engagement.
- Which is cheaper, Act! or Dripify?
- Act! is cheaper at the entry level, starting at $30/mo for the Advantage Standard plan, compared to Dripify's Basic plan at $59/mo. Act! also offers more pricing tiers overall, with 5 tiers versus Dripify's 4, giving more granularity as a team scales.
- Can Act! and Dripify be used together?
- Yes, many teams run one of each since they serve different parts of the sales workflow. Act! handles CRM tasks like contact organization and pipeline tracking, while Dripify handles multi-channel outreach across email and LinkedIn, so the two tools address separate needs rather than competing directly.
- Does Dripify integrate with CRM tools like HubSpot?
- Yes, Dripify integrates with HubSpot along with Make, Zapier, and Google Spreadsheet. This is a smaller integration list compared to Act!, which connects with Outlook, Slack, Shopify, QuickBooks Online, Zendesk, and several other tools.
- What features does Dripify offer that Act! does not list?
- Dripify lists LinkedIn and email sequences, unlimited drip campaigns, sequence templates, built-in LinkedIn protection, advanced analytics and reports, a dedicated inbox, lead tagging, evergreen leads, A/B testing, and webhook integration. These appear only on Dripify's own feature list, not Act!'s.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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