Tool Comparisons

    Act! vs Dripify: CRM Platform vs Sales Engagement Platform Comparison

    Compare Act! (CRM platform) and Dripify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 4, 20266 min read
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    The short answer

    Compare Act! (CRM platform) and Dripify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 4, 2026

    Act! vs Dripify: CRM Platform vs Sales Engagement Platform Comparison

    Act! is a CRM platform; Dripify is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.

    The Quick Answer

    Act! is a CRM platform for customer relationship management and sales pipeline tracking; Dripify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Dripify lists linkedin and email sequences and unlimited drip campaigns.

    Act! offers a lower entry point at $30/mo compared to Dripify at $59/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Dripify. Many teams run one of each.

    Understanding the Core Difference

    Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

    Dripify is LinkedIn and email outreach automation that runs multi-step drip campaigns, with an email finder, a dedicated inbox for replies, campaign analytics and built-in LinkedIn account protection. Every paid plan includes both LinkedIn and email sequences.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $30/moAct! entry plan

    Act! Advantage Standard

    $59/moDripify entry plan

    Basic

    Entry pricing for Act! and Dripify, as published on each vendor's own pricing page.

    Act! Pricing (as of September 2026)

    PlanPriceEmails
    Act! Advantage Standard$30/moBasic Email Marketing (includes 2,500 sends/mo)
    Act! Advantage Professional$45/moEmail Marketing Plus (includes 25,000 sends/mo)
    Act! Advantage Ultimate$60/moMarketing Automation (includes 50,000 sends/mo)
    Act! Premium Desktop$40/mo-
    Enterprise EngagementContact Sales-

    Source: Act! Pricing

    Dripify Pricing (as of September 2026)

    PlanPriceContactsEmails
    Basic$59/moPer user; Email finder 100 credits included1 drip campaign; limited daily quotas (20 connection requests, 30 messages)
    Pro$79/moPer user; Email finder 100 credits includedUnlimited drip campaigns; full daily quotas (75 connection requests, 100+ messages)
    Advanced$99/moPer user; Email finder 100 credits includedUnlimited drip campaigns; full daily quotas
    EnterpriseContact SalesCustom mail finderEverything in Advanced

    Source: Dripify Pricing

    Pricing Analysis

    Act! is more affordable at the entry level ($30/mo vs $59/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking, this price difference matters.

    Act! offers 5 pricing tiers compared to Dripify's 4, giving you more granularity as you scale.

    Features Breakdown

    Act! lists
    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • and 4 more listed below
    Dripify lists
    • LinkedIn and email sequences
    • Unlimited drip campaigns
    • Sequence templates
    • Built-in LinkedIn protection
    • Advanced analytics & reports
    • Dedicated inbox
    • and 4 more listed below
    What Act! and Dripify each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Act! Key Features

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Dripify Key Features

    • LinkedIn and email sequences
    • Unlimited drip campaigns
    • Sequence templates
    • Built-in LinkedIn protection
    • Advanced analytics & reports
    • Dedicated inbox
    • Lead tagging
    • Evergreen leads
    • A/B testing
    • Webhook integration

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Act!

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Listed only by Dripify

    • LinkedIn and email sequences
    • Unlimited drip campaigns
    • Sequence templates
    • Built-in LinkedIn protection
    • Advanced analytics & reports
    • Dedicated inbox
    • Lead tagging
    • Evergreen leads
    • A/B testing
    • Webhook integration

    Integration Ecosystem

    Act! Integrations

    Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Dripify Integrations

    Dripify connects with: Make, Zapier, Google Spreadsheet, HubSpot.

    Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Integrations listed only by Dripify: Make, Zapier, Google Spreadsheet, HubSpot.

    Use Case Recommendations

    Best Fit for Act!

    • Budget-conscious teams looking for an affordable CRM platform
    • Organizations with complex tech stacks needing broad integration support (16 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Dripify

    • Enterprise buyers who prefer custom pricing and dedicated support
    • SDR teams running multi-channel outreach sequences
    • Sales managers tracking team engagement metrics
    • Revenue teams coordinating email, phone, and social touches

    Feature Comparison Summary

    FeatureAct!Dripify
    Starting Price$30/mo$59/mo
    Top Tier PriceContact SalesContact Sales
    Total Features Listed1010
    Integrations164

    Getting Started Checklist

    1. Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
    2. Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Dripify the multi-channel sales outreach and engagement tracking side. Act! offers a more accessible entry point at $30/mo, while Dripify starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Act! and Dripify for current information.

    Act!DripifyCRM PlatformSales Engagement PlatformComparisoncrmsales-engagement
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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