Act! vs Flowlu: CRM Platform Comparison

Act! vs Flowlu: CRM Platform Comparison

Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Flowlu. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

The Quick Answer

By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Flowlu lists multiple sales pipelines and email sync and email templates. A capability both offer can appear under different names, so read both feature lists below.

Flowlu offers a lower entry point at $0/mo compared to Act! at $30/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

Flowlu is Flowlu is a project management and CRM platform built to work together for teams running client work, connecting deals, delivery and client details from first call to final invoice. It also bundles tasks, finance and invoicing, a client portal and a knowledge base.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$30/moAct! entry plan

Act! Advantage Standard

FreeFlowlu entry plan

Free

Act! Pricing (as of September 2026)

Source: Act! Pricing

Flowlu Pricing (as of September 2026)

Source: Flowlu Pricing

Pricing Analysis

Flowlu offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Act! offers 5 pricing tiers compared to Flowlu's 4, giving you more granularity as you scale.

Flowlu includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Act! lists

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• and 4 more listed below

Flowlu lists

• Multiple sales pipelines
• Email sync and email templates
• CRM reports
• Sales automations
• Email tracking
• Client portal
• and 4 more listed below

Act! Key Features

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• Marketing automation
• Lead scoring
• Project management
• Accounting integration

Flowlu Key Features

• Multiple sales pipelines
• Email sync and email templates
• CRM reports
• Sales automations
• Email tracking
• Client portal
• Lead capture forms
• Invoices and estimates
• Tasks and projects with Kanban and Gantt views
• Knowledge base

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Act!

• Full-featured CRM and mobile app
• Email marketing
• Interactive quotes and payments
• Online appointment scheduling
• Forms, surveys, website chat and event management
• Reports and interactive dashboards
• Marketing automation
• Lead scoring
• Project management
• Accounting integration

Listed only by Flowlu

• Multiple sales pipelines
• Email sync and email templates
• CRM reports
• Sales automations
• Email tracking
• Client portal
• Lead capture forms
• Invoices and estimates
• Tasks and projects with Kanban and Gantt views
• Knowledge base

Integration Ecosystem

Act! Integrations

Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

Flowlu Integrations

Flowlu connects with: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.

Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

Integrations listed only by Flowlu: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.

Use Case Recommendations

Best Fit for Act!

• Budget-conscious teams looking for an affordable CRM platform
• Enterprise buyers who prefer custom pricing and dedicated support
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for Flowlu

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (18 integrations)
• Teams that want to start free and scale up as needs grow

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Act! and Flowlu both serve the customer relationship management and sales pipeline tracking market. Flowlu offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Act! and Flowlu for current information.