Act! vs Flowlu: CRM Platform Comparison
Compare Act! and Flowlu side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Flowlu are both CRM platforms, but they suit different needs. Act! is a CRM and marketing automation platform for small and midsize businesses starting at $30/mo, while Flowlu is a project management and CRM platform for client work starting free. Choose Flowlu for lower cost and delivery tracking, Act! for marketing automation depth.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes Basic Email Marketing with 2,500 sends per month.
- Flowlu offers a free tier limited to 100 contacts and 1 pipeline, with paid plans starting at $12/mo.
- Act! offers 5 pricing tiers ranging from $30/mo to Contact Sales, compared to Flowlu's 4 tiers topping out at $32/mo.
- Act! lists integrations such as Outlook, Slack, Shopify, and QuickBooks Online, while Flowlu lists integrations such as Stripe, PayPal, Twilio, and Calendly.
- Flowlu bundles tasks, finance and invoicing, a client portal, and a knowledge base alongside its CRM and project management features.
Reviewed and updated September 4, 2026
Act! vs Flowlu: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Flowlu. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Flowlu lists multiple sales pipelines and email sync and email templates. A capability both offer can appear under different names, so read both feature lists below.
Flowlu offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Flowlu is Flowlu is a project management and CRM platform built to work together for teams running client work, connecting deals, delivery and client details from first call to final invoice. It also bundles tasks, finance and invoicing, a client portal and a knowledge base.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Flowlu Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 contacts, 1 pipeline |
| Essential | $12/mo | - |
| Advanced | $22/mo | - |
| Ultimate | $32/mo | - |
Source: Flowlu Pricing
Pricing Analysis
Flowlu offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Flowlu's 4, giving you more granularity as you scale.
Flowlu includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Flowlu Key Features
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Flowlu
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Flowlu Integrations
Flowlu connects with: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Flowlu: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Flowlu
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (18 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Act! | Flowlu |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | $32/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 18 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Flowlu both serve the customer relationship management and sales pipeline tracking market. Flowlu offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Flowlu for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Flowlu?
- Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing, and customer management, sold as cloud plans or an on-premises Act! Premium Desktop edition. Flowlu is a project management and CRM platform built for teams running client work, connecting deals, delivery, and client details from first call to final invoice.
- Which is cheaper, Act! or Flowlu?
- Flowlu is cheaper at the entry level, offering a free plan compared to Act!'s $30/mo starting price for Act! Advantage Standard. Flowlu's paid plans start at $12/mo and go up to $32/mo, while Act!'s plans range from $30/mo to $60/mo, plus a Contact Sales enterprise tier.
- Does Act! or Flowlu have more pricing tiers?
- Act! has 5 pricing tiers compared to Flowlu's 4, giving buyers more granularity as they scale their usage and needs. Act!'s tiers span Advantage Standard, Professional, Ultimate, Premium Desktop, and an Enterprise Engagement tier that requires contacting sales.
- What integrations does Flowlu support?
- Flowlu connects with Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, and Zendesk Support. This integration list differs from Act!'s, which focuses on tools like Slack, Shopify, and QuickBooks Online.
- Is Flowlu's free plan enough to start with?
- Flowlu's free tier includes 100 contacts and 1 pipeline, which is helpful for evaluating the platform without upfront cost. Teams watching their budget may appreciate starting free and upgrading later, though larger teams may need to move to a paid Essential, Advanced, or Ultimate plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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