Act! vs folk: CRM Platform Comparison
Compare Act! and folk side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and folk both start at $30/mo, but they suit different needs. Act! offers 5 pricing tiers, 10 listed features, and 16 integrations including Slack and QuickBooks Online, making it fit teams wanting a wide feature set and broad tech stack support. folk offers 3 pricing tiers, 8 features, and 10 integrations, fitting sales teams focused on pipeline tracking and forecasting.
Key takeaways
- Act! and folk both start at $30 per month for their entry-level plans.
- Act! offers 5 pricing tiers, ranging from Act! Advantage Standard at $30/mo to Enterprise Engagement at custom pricing, while folk offers 3 tiers up to $100/mo for Enterprise.
- Act! lists 10 features including full-featured CRM, email marketing, lead scoring, and project management, while folk lists 8 features including pipeline management, Magic fields (AI), and email sequences.
- Act! integrates with 16 tools including Slack, Shopify, Zendesk, and QuickBooks Online, while folk integrates with 10 tools including WhatsApp, Zapier, and Apollo.
- Outlook and Google Contacts are the integrations shared by both Act! and folk.
Reviewed and updated September 4, 2026
Act! vs folk: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and folk. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while folk lists pipeline management and email campaigns. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($30/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Pricing Analysis
Both platforms start at the same $30/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Act! offers 5 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Shared Integrations
Both tools integrate with: Outlook, Google Contacts.
Integrations listed only by Act!: Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by folk: Gmail, Google calendar, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Act! | folk |
|---|---|---|
| Starting Price | $30/mo | $30/mo |
| Top Tier Price | Contact Sales | $100/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and folk both serve the customer relationship management and sales pipeline tracking market. Act! offers a more accessible entry point at $30/mo, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and folk for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and folk?
- Act! is a CRM and marketing automation platform for small and midsize businesses that combines sales, marketing, and customer management, sold as cloud plans or an on-premises desktop edition. folk is a CRM built around capturing team relationship context, using AI Assistants, LinkedIn imports, and syncing with email, calendar, and WhatsApp on top of pipeline and campaign tools.
- How does Act! pricing compare to folk pricing?
- Both platforms start at $30/mo. Act! has 5 pricing tiers ranging from Act! Advantage Standard at $30/mo to Enterprise Engagement at custom pricing, plus a Premium Desktop option at $40/mo. folk has 3 tiers: Standard at $30/mo, Premium at $60/mo, and Enterprise at $100/mo.
- Which tool has more integrations, Act! or folk?
- Act! has more integrations, connecting with 16 tools including Slack, Eventbrite, Shopify, Zendesk, FreshBooks, and QuickBooks Online. folk connects with 10 tools including Gmail, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit. Both share Outlook and Google Contacts integrations.
- Which teams should choose Act! over folk?
- Act! best fits budget-conscious teams wanting an affordable CRM, teams needing a wide feature set with 10 listed capabilities, organizations with complex tech stacks needing broad integration support across 16 integrations, and enterprise buyers who prefer custom pricing with dedicated support.
- Which teams should choose folk over Act!?
- folk best fits budget-conscious teams wanting an affordable CRM, sales teams tracking deals from first touch to close, managers who need pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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