Act! vs Gong: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Gong (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for contact management, pipeline tracking, and marketing automation, priced from $30/mo. Gong is a sales engagement platform for call recording, deal intelligence, and revenue forecasting, priced via custom quote. They serve different workflow stages, so many teams run both rather than choosing one.
Key takeaways
- Act! Advantage Standard starts at $30/mo, while Gong uses custom contact-based pricing across its single platform tier.
- Act! offers 5 pricing tiers compared to Gong's 1 tier, giving more granularity as usage scales.
- Act! lists full-featured CRM and mobile app and email marketing as key features, while Gong lists AI-powered call recording and transcription and deal intelligence and risk alerts.
- Both Act! and Gong integrate with Slack, though Act! also connects with Outlook and Google Contacts.
- Act! Premium Desktop is an on-premises edition priced at $40/mo, separate from the cloud-based Act! Advantage plans.
Reviewed and updated September 4, 2026
Act! vs Gong: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Gong, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts.
Act! publishes an entry price of $30/mo; Gong uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Gong. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Gong (platform)
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Gong Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Gong (platform) | Contact Sales |
Source: Gong Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Act! offers 5 pricing tiers compared to Gong's 1, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Gong Key Features
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Gong
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Gong Integrations
Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Gong: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Outreach, Salesloft.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Gong
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | Gong |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 12 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Gong the multi-channel sales outreach and engagement tracking side. Act! publishes an entry price of $30/mo, while Gong uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Gong for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Gong?
- Act! is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, while Gong is a sales engagement platform for coordinating outreach across email, phone, and social channels and analyzing those interactions. They address different parts of the sales workflow, so many teams use both together.
- How much does Act! cost?
- Act! Advantage Standard starts at $30/mo, with Advantage Professional at $45/mo and Advantage Ultimate at $60/mo. There is also an Act! Premium Desktop on-premises edition at $40/mo, and an Enterprise Engagement tier available by contacting sales.
- How much does Gong cost?
- Gong does not publish pricing and uses a single contact-sales tier for its platform. Buyers need to reach out to Gong's sales team directly to get a quote based on their usage needs.
- Can Act! and Gong be used together?
- Yes, the article notes that many teams run one of each because Act! handles CRM and pipeline tracking while Gong handles multi-channel sales engagement and call intelligence. Both tools integrate with Slack, and Act! also connects with Outlook and Google Contacts.
- Which tool is better for sales coaching and call analysis?
- Gong is built for that use case, listing AI-powered call recording and transcription, coaching insights, and talk-track analysis among its key features. Act! does not list these capabilities, focusing instead on CRM features like contact management and email marketing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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