Act! vs HubSpot CRM: CRM Platform Comparison
Compare Act! and HubSpot CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and HubSpot CRM are both CRM platforms, but HubSpot CRM starts free while Act! starts at $30 per month for its Advantage Standard plan. Act! lists full featured CRM, mobile app, and email marketing, while HubSpot CRM lists contact and company management and deal pipeline tracking. The best choice depends on budget, team size, and required capabilities.
Key takeaways
- Act! Advantage Standard starts at $30 per month while HubSpot CRM offers a free entry plan.
- Act! offers 5 pricing tiers, including Act! Premium Desktop at $40 per month and Enterprise Engagement priced by contacting sales, compared to HubSpot CRM's 4 tiers.
- HubSpot CRM's Sales Hub Professional and Enterprise plans are priced at $100 per month and $150 per month respectively.
- Act! and HubSpot CRM both integrate with Slack and Shopify, but Act! also connects with Outlook, Eventbrite, SurveyMonkey, and QuickBooks Online while HubSpot CRM connects with Gmail, Salesforce, Zapier, WordPress, and Zoom.
- Act! lists features such as interactive quotes and payments, online appointment scheduling, and marketing automation that do not appear on HubSpot CRM's feature list, while HubSpot CRM lists document tracking and e-signatures and customizable reporting dashboards that do not appear on Act!'s list.
Reviewed and updated September 4, 2026
Act! vs HubSpot CRM: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and HubSpot CRM. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while HubSpot CRM lists contact and company management and deal pipeline and tracking. A capability both offer can appear under different names, so read both feature lists below.
HubSpot CRM offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Pricing Analysis
HubSpot CRM offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to HubSpot CRM's 4, giving you more granularity as you scale.
HubSpot CRM includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Shared Integrations
Both tools integrate with: Slack, Shopify.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Salesforce, Zapier, WordPress, Zoom.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Act! | HubSpot CRM |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | $150/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
| Founded | N/A | 2006 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and HubSpot CRM both serve the customer relationship management and sales pipeline tracking market. HubSpot CRM offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and HubSpot CRM for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Act! or HubSpot CRM?
- HubSpot CRM has the lower entry point, offering a free plan compared to Act!'s $30 per month Advantage Standard plan. HubSpot CRM's paid tiers range up to $150 per month for Sales Hub Enterprise, while Act!'s paid tiers range up to $60 per month for Advantage Ultimate, plus a Premium Desktop option and a contact-sales Enterprise Engagement tier.
- What features does Act! offer that HubSpot CRM doesn't list?
- Act! lists full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, forms and surveys, reports and interactive dashboards, marketing automation, lead scoring, project management, and accounting integration. These appear only on Act!'s own feature list, based on exact wording comparison with HubSpot CRM's listed features.
- What features does HubSpot CRM offer that Act! doesn't list?
- HubSpot CRM lists contact and company management, deal pipeline and tracking, email tracking and notifications, meeting scheduling, live chat and chatbot builder, sales automation and sequences, customizable reporting dashboards, and document tracking and e-signatures. These appear only on HubSpot CRM's feature list when compared against Act!'s listed features by exact wording.
- Do Act! and HubSpot CRM integrate with the same tools?
- They share two integrations: Slack and Shopify. Beyond that, Act! connects with tools like Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, and Xero, while HubSpot CRM connects with Gmail, Microsoft Outlook, Salesforce, Zapier, WordPress, and Zoom.
- Does HubSpot CRM have a free plan?
- Yes, HubSpot CRM offers a free entry plan, which includes contact management, deal tracking, and email marketing according to the article. This gives it a lower entry point than Act!, whose lowest paid tier, Advantage Standard, starts at $30 per month.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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