Act! vs Keap: CRM Platform Comparison
Compare Act! and Keap side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Keap are both CRM and marketing automation platforms, but Act! starts at $30/mo across 5 pricing tiers with 10 listed features and 16 integrations, while Keap has a single $299/mo plan starting at 1,500 contacts and 2 users with 8 listed features and 6 integrations. Act! suits budget-conscious teams; Keap suits mid-market to enterprise teams needing pipeline forecasting.
Key takeaways
- Act! Advantage Standard starts at $30/mo, while Keap's single plan starts at $299/mo for 1,500 contacts and 2 users.
- Act! offers 5 pricing tiers, including Advantage Standard, Professional, Ultimate, Premium Desktop, and an Enterprise Engagement tier priced by contact sales.
- Act! lists 10 features on its own page, including full-featured CRM and mobile app, marketing automation, lead scoring, and project management.
- Keap lists 8 features on its own page, including contact management, contact segmentation via tags, sales pipeline, and text marketing.
- Act! integrates with 16 tools including Slack, Shopify, QuickBooks Online, and Xero, while Keap integrates with 6 tools including Zapier, PayPal, and Stripe.
Reviewed and updated September 4, 2026
Act! vs Keap: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Keap. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Keap lists contact management and contact segmentation (tags). A capability both offer can appear under different names, so read both feature lists below.
Act! offers a lower entry point at $30/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Keap
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Act! is more affordable at the entry level ($30/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Act! offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Act!: Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Keap: Gmail, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Act! | Keap |
|---|---|---|
| Starting Price | $30/mo | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Keap both serve the customer relationship management and sales pipeline tracking market. Act! offers a more accessible entry point at $30/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Keap for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Act! or Keap?
- Act! is cheaper at the entry level, starting at $30/mo compared to Keap's $299/mo. Act! also offers 5 pricing tiers, from Advantage Standard up to an Enterprise Engagement tier priced through contact sales, while Keap sells a single plan starting at 1,500 contacts and 2 users.
- What features does Act! offer that Keap doesn't list?
- Act! lists features including full-featured CRM and mobile app, marketing automation, lead scoring, project management, and accounting integration that do not appear on Keap's own feature list. These lists reflect each vendor's exact wording, so a capability both tools offer could still appear under different names on either side.
- What features does Keap offer that Act! doesn't list?
- Keap lists contact management, contact segmentation using tags, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing on its own page. These are the capabilities not found in Act!'s own listed feature set, though naming differences mean overlap is possible.
- Which CRM has more integrations, Act! or Keap?
- Act! has more listed integrations at 16, including Google Contacts, Slack, Shopify, Zendesk, and QuickBooks Online. Keap lists 6 integrations, including Gmail, Zapier, PayPal, Stripe, and Eway. Both tools share Outlook as a common integration.
- Who should choose Keap over Act!?
- Keap fits mid-market to enterprise teams with established CRM and sales pipeline budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management. Its single plan starts at $299/mo for 1,500 contacts and 2 users.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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