Act! vs Kommo: CRM Platform Comparison
Compare Act! and Kommo side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Kommo are both CRM platforms but target different needs. Act! is a CRM and marketing automation platform for small and midsize businesses, priced from $30/mo, with cloud and on-premises editions. Kommo is an AI-powered CRM built for messenger-based sales across WhatsApp, Instagram, and other channels, priced from $25/mo per user.
Key takeaways
- Kommo's entry plan costs $25/mo while Act!'s entry plan, Advantage Standard, costs $30/mo.
- Act! offers 5 pricing tiers, including an Enterprise Engagement option, compared to Kommo's 4 tiers.
- Act!'s Advantage Standard plan includes Basic Email Marketing with 2,500 sends per month, while its top tier includes 50,000 sends per month.
- Kommo's plans include lead and AI credit allowances per user, with the Base plan offering 2,500 leads and 750 AI credits per user per month.
- Act! and Kommo share only four listed integrations: Slack, Wufoo, Shopify, and Zendesk.
Reviewed and updated September 4, 2026
Act! vs Kommo: CRM Platform Comparison
Finding the right CRM platform can directly impact your revenue pipeline. Act! and Kommo both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Kommo lists sales pipelines and unified inbox. A capability both offer can appear under different names, so read both feature lists below.
Kommo offers a lower entry point at $25/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Base
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Kommo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Base | $25/mo | 2,500 leads per user; 750 AI credits per user/month |
| Advanced | $35/mo | 5,000 leads per user; 1,250 AI credits per user/month |
| Pro | $45/mo | 10,000 leads per user; 2,250 AI credits per user/month |
| Enterprise | Contact Sales | - |
Source: Kommo Pricing
Pricing Analysis
Kommo offers the lower entry point ($25/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Kommo's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- and 5 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Kommo Key Features
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Kommo
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Kommo Integrations
Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
Shared Integrations
Both tools integrate with: Slack, Wufoo, Shopify, Zendesk.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, BigCommerce, Ecwid, Volusion, Facebook, Freshdesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, ActiveCampaign, Google Ads, Google Analytics, Jotform, CloudTalk, Gmail, Google Calendar, Google Sheets.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Kommo
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (11 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (26 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Kommo |
|---|---|---|
| Starting Price | $30/mo | $25/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 11 |
| Integrations | 16 | 26 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Kommo both serve the customer relationship management and sales pipeline tracking market. Kommo offers a more accessible entry point at $25/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Kommo for current information.
Frequently asked questions.
Frequently asked questions- Which CRM is cheaper, Act! or Kommo?
- Kommo has the lower entry price at $25/mo compared to Act!'s entry plan, Advantage Standard, at $30/mo. Both vendors also offer higher tiers with more capacity, and both list a Contact Sales option for enterprise-level plans.
- What is the main difference between Act! and Kommo?
- Act! is a CRM and marketing automation platform built for small and midsize businesses, offered as cloud Advantage plans or an on-premises Premium Desktop edition. Kommo is an AI-powered CRM designed for messenger-based sales, with a unified inbox across channels like WhatsApp, Instagram, and Facebook Messenger, plus AI reply and task suggestions.
- Does Act! or Kommo integrate with WhatsApp?
- Kommo integrates with WhatsApp Business, along with Telegram, Viber, Instagram, Facebook Messenger, and TikTok. Act! does not list WhatsApp among its integrations, focusing instead on tools like Outlook, Google Contacts, Eventbrite, and QuickBooks Online.
- What integrations do Act! and Kommo have in common?
- Act! and Kommo both list integrations with Slack, Wufoo, Shopify, and Zendesk. Beyond these four shared tools, each platform's integration list diverges, with Act! favoring accounting and event tools while Kommo emphasizes messaging and marketing platforms.
- How many pricing tiers does each platform offer?
- Act! offers 5 pricing tiers: Advantage Standard, Advantage Professional, Advantage Ultimate, Premium Desktop, and an Enterprise Engagement option available by contacting sales. Kommo offers 4 tiers: Base, Advanced, Pro, and an Enterprise plan also available by contacting sales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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