Act! vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from $30/mo across five tiers. PersistIQ is a sales engagement platform for multi-channel outreach across email, phone, and social channels, with contact-sales pricing on every plan. Act! suits budget-conscious CRM buyers; PersistIQ suits SDR teams coordinating outreach sequences.
Key takeaways
- Act! publishes five pricing tiers starting at $30/mo for Act! Advantage Standard, while PersistIQ requires contacting sales on all plans.
- Act! Advantage Professional costs $45/mo and Act! Advantage Ultimate costs $60/mo, each with higher monthly email send limits.
- Act! lists 10 features on its own page, including marketing automation, lead scoring, and accounting integration.
- PersistIQ lists 8 features on its own page, including Sales Email AI, a Chrome Extension, and a 14-day free trial.
- Act! integrates with 16 tools such as Shopify and QuickBooks Online, while PersistIQ integrates with 7 tools such as Salesforce and HubSpot, and Outlook is the only integration shared by both.
Reviewed and updated September 4, 2026
Act! vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Act! (CRM platform) and PersistIQ (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and PersistIQ lists multi-channel sales outreach and prospecting.
Act! publishes an entry price of $30/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
All plans
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Act! offers 5 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Act!: Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by PersistIQ: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Zapier.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | PersistIQ |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 7 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. Act! publishes an entry price of $30/mo, while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Act! and PersistIQ?
- Act! is a CRM platform built for organizing contacts, tracking sales deals, and forecasting revenue, while PersistIQ is a sales engagement platform built for coordinating multi-channel outreach across email, phone, and social channels. The two solve different parts of the sales process, and many teams run both together.
- How much does Act! cost?
- Act! starts at $30/mo for the Act! Advantage Standard plan, which includes basic email marketing with 2,500 sends per month. Higher tiers include Act! Advantage Professional at $45/mo, Act! Advantage Ultimate at $60/mo, Act! Premium Desktop at $40/mo, and a Contact Sales enterprise engagement tier.
- How much does PersistIQ cost?
- PersistIQ does not publish list pricing. Every plan requires contacting the PersistIQ sales team directly for a custom quote, which means it cannot be compared on price against Act!'s published $30/mo entry plan.
- Do Act! and PersistIQ share any integrations?
- Yes, but only one: Outlook is the sole integration listed by both platforms. Act! separately connects with 15 other tools including Shopify, QuickBooks Online, Slack, and Zendesk, while PersistIQ connects with 6 other tools including Salesforce, HubSpot, Pipedrive, and Zapier.
- Which teams is PersistIQ best suited for?
- PersistIQ fits SDR teams running multi-channel outreach sequences, sales managers tracking team engagement metrics, and revenue teams coordinating email, phone, and social touches. Act! is a better fit for budget-conscious teams that want an affordable CRM with a wide feature set and broad integration support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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