Act! vs Pipedrive: CRM Platform Comparison
Compare Act! and Pipedrive side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Act! and Pipedrive both target CRM and sales pipeline tracking, but differ in approach and price. Pipedrive starts at $14/mo with a visual deal pipeline and activity-based selling, while Act! starts at $30/mo with a full-featured CRM, email marketing, and marketing automation. The right pick depends on budget, team size, and needed capabilities.
Key takeaways
- Act! entry pricing is $30/mo for the Advantage Standard plan, while Pipedrive's Lite plan starts at $14/mo.
- Act! offers 5 pricing tiers ranging up to $60/mo for Advantage Ultimate plus a Premium Desktop option and Enterprise Engagement, compared to Pipedrive's 4 tiers up to $79/mo for Ultimate.
- Act! lists features such as full-featured CRM and mobile app, email marketing, marketing automation, lead scoring, project management, and accounting integration.
- Pipedrive lists features such as visual deal pipeline management, activity-based selling methodology, AI-powered sales assistant, and revenue forecasting and reporting.
- Slack is the only integration both Act! and Pipedrive list, while Act! separately lists integrations like QuickBooks Online, Shopify, and Zendesk, and Pipedrive lists Zoom, Zapier, and Mailchimp.
Reviewed and updated September 4, 2026
Act! vs Pipedrive: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Act! and Pipedrive. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, while Pipedrive lists visual deal pipeline management and activity-based selling methodology. A capability both offer can appear under different names, so read both feature lists below.
Pipedrive offers a lower entry point at $14/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Pipedrive is A sales-focused CRM designed by salespeople for salespeople, built around a visual deal pipeline. Pipedrive emphasizes simplicity and ease of use with powerful automation features, AI-powered sales assistance, and activity-based selling methodology.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Lite
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Pipedrive Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Lite | $14/mo |
| Growth | $39/mo |
| Premium | $59/mo |
| Ultimate | $79/mo |
Source: Pipedrive Pricing
Pricing Analysis
Pipedrive offers the lower entry point ($14/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Pipedrive's 4, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Pipedrive Key Features
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Pipedrive
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Pipedrive Integrations
Pipedrive connects with: Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, Asana.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Pipedrive: Google Workspace, Microsoft Outlook, Zoom, Zapier, Mailchimp, Trello, Asana.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Pipedrive
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Act! | Pipedrive |
|---|---|---|
| Starting Price | $30/mo | $14/mo |
| Top Tier Price | Contact Sales | $79/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 8 |
| Founded | N/A | 2010 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! and Pipedrive both serve the customer relationship management and sales pipeline tracking market. Pipedrive offers a more accessible entry point at $14/mo, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Pipedrive for current information.
Frequently asked questions.
Frequently asked questions- What is the price difference between Act! and Pipedrive?
- Act! starts at $30/mo for its Advantage Standard plan, while Pipedrive starts at $14/mo for its Lite plan. Pipedrive offers the lower entry point, which may appeal to budget-conscious teams starting out, while Act! offers 5 pricing tiers compared to Pipedrive's 4.
- What is the core difference between Act! and Pipedrive?
- Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing, and customer management, sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition. Pipedrive is a sales-focused CRM built around a visual deal pipeline with activity-based selling methodology.
- Which integrations do Act! and Pipedrive share?
- Slack is the only integration listed by both Act! and Pipedrive. Act! separately lists integrations including Outlook, Google Contacts, Eventbrite, SurveyMonkey, Shopify, Zendesk, FreshBooks, and QuickBooks Online, while Pipedrive separately lists Google Workspace, Microsoft Outlook, Zoom, Zapier, Mailchimp, Trello, and Asana.
- What features does Act! offer that Pipedrive does not list?
- Act! lists features including a full-featured CRM and mobile app, email marketing, interactive quotes and payments, online appointment scheduling, marketing automation, lead scoring, project management, and accounting integration. These appear only on Act!'s feature list based on the exact wording each vendor uses.
- What features does Pipedrive offer that Act! does not list?
- Pipedrive lists features including visual deal pipeline management, activity-based selling methodology, an AI-powered sales assistant, workflow automation builder, revenue forecasting and reporting, customizable web forms and chatbot, and a mobile app with caller ID and call logging. These appear only on Pipedrive's feature list based on the exact wording each vendor uses.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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