Act! vs Regie.ai: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Regie.ai (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Act! (CRM platform) and Regie.ai (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Act! vs Regie.ai: CRM Platform vs Sales Engagement Platform Comparison
Act! is a CRM platform; Regie.ai is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Regie.ai is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Regie.ai lists ai agents for sourcing, ranking, call prep and follow-ups and relevant messaging trained on your voice and company pitch.
Regie.ai offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Regie.ai. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Regie.ai is Agentic sales workspace (RegieGO) with built-in enrichment, emailing, dialing and workflows, plus multi-channel outreach plays across email, phone and social run from a single chat interface.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Regie.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 credits to get started (one-time) |
| Pro | $49/mo | 5,000 credits every month |
| Enterprise | Contact Sales | Volume credits, priced to your team |
Source: Regie.ai Pricing
Pricing Analysis
Regie.ai offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Regie.ai's 3, giving you more granularity as you scale.
Regie.ai includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Regie.ai Key Features
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- Website visitor identification
- Lead enrichment with a multi-provider waterfall
- Pre-built plays ready to run
- Sales-Ready AI with pre-baked prompts and automations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Regie.ai
- AI Agents for sourcing, ranking, call prep and follow-ups
- Relevant Messaging trained on your voice and company pitch
- Channel Orchestration across phone, email and social
- Multi-channel outreach plays with an execution timeline
- Built-in enrichment, emailing, dialing and workflows
- Always-On Pipeline with why-now signal tracking
- Website visitor identification
- Lead enrichment with a multi-provider waterfall
- Pre-built plays ready to run
- Sales-Ready AI with pre-baked prompts and automations
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Regie.ai Integrations
Regie.ai connects with: Gmail, Microsoft Outlook, HubSpot, LinkedIn.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Regie.ai: Gmail, Microsoft Outlook, HubSpot, LinkedIn.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Regie.ai
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Regie.ai |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Regie.ai the multi-channel sales outreach and engagement tracking side. Regie.ai offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Regie.ai for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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