Act! vs Salesloft: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Salesloft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from $30 per month across five tiers. Salesloft is a sales engagement platform for multi-channel outreach and engagement tracking, priced through custom quotes across two tiers. The two solve different parts of the workflow, and many teams run both together.
Key takeaways
- Act! publishes an entry price of $30 per month for its Advantage Standard plan, which includes 2,500 email sends per month.
- Salesloft uses custom, contact-sales pricing for both its Advanced and Elite tiers, so it cannot be compared to Act! on list price.
- Act! offers five pricing tiers while Salesloft offers two, giving Act! buyers more granular pricing options as they scale.
- Act! lists features such as full-featured CRM, mobile app, email marketing, and marketing automation, while Salesloft lists cadence automation, conversation intelligence with AI call summaries, and AI-driven revenue forecasting.
- Act! integrates with tools like Outlook, Shopify, QuickBooks Online, and Slack, while Salesloft integrates with Salesforce, HubSpot, LinkedIn Sales Navigator, and Slack.
Reviewed and updated September 4, 2026
Act! vs Salesloft: CRM Platform vs Sales Engagement Platform Comparison
Act! is a CRM platform; Salesloft is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Salesloft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Salesloft lists cadence for building and nurturing sales pipeline and conversation intelligence with ai call summaries.
Act! publishes an entry price of $30/mo; Salesloft uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesloft. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Salesloft is AI-powered revenue workflow platform offering cadence automation, conversation intelligence, deal management, and forecasting to help sales teams drive predictable revenue.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Advanced
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Salesloft Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Advanced | Contact Sales |
| Elite | Contact Sales |
Source: Salesloft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Act! offers 5 pricing tiers compared to Salesloft's 2, giving you more granularity as you scale.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Salesloft Key Features
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Salesloft
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Salesloft Integrations
Salesloft connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Salesloft: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Highspot, Seismic.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Salesloft
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Act! | Salesloft |
|---|---|---|
| Starting Price | $30/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 12 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Salesloft the multi-channel sales outreach and engagement tracking side. Act! publishes an entry price of $30/mo, while Salesloft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Salesloft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Salesloft?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Salesloft is a sales engagement platform built for multi-channel sales outreach and engagement tracking. The choice depends on which part of the sales workflow you need to cover, and some teams use both.
- How much does Act! cost compared to Salesloft?
- Act! publishes an entry price of $30 per month for its Advantage Standard plan, with higher tiers at $45 and $60 per month plus a Premium Desktop option at $40 per month. Salesloft does not publish prices and instead uses custom, contact-sales pricing for both its Advanced and Elite tiers.
- Can Act! and Salesloft be used together?
- Yes, the article notes that many teams run one of each since they cover different workflow needs. Act! handles organizing contacts, tracking deals, and forecasting revenue, while Salesloft handles coordinating outreach across email, phone, and social channels.
- Which tool has more pricing tiers, Act! or Salesloft?
- Act! offers five pricing tiers, including Advantage Standard, Professional, Ultimate, Premium Desktop, and Enterprise Engagement. Salesloft offers only two tiers, Advanced and Elite, both of which require contacting sales for a quote.
- What integrations does each platform support?
- Act! connects with tools including Outlook, Google Contacts, Slack, Shopify, Zendesk, and QuickBooks Online. Salesloft connects with tools including Salesforce, HubSpot, Microsoft Dynamics 365, LinkedIn Sales Navigator, Zoom, and Slack, with Slack appearing on both platforms' integration lists.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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