Act! vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, with plans starting at $30/mo. Unify is a sales engagement platform for multi-channel outreach across email, social messaging, and dialer, offering a free entry tier. Many teams run both together, pairing Act! for pipeline management with Unify for outbound sequencing.
Key takeaways
- Act!'s entry plan, Advantage Standard, costs $30/mo and includes 2,500 email sends per month.
- Unify's free tier offers limited credits for up to 3 seats, giving it a lower entry point than Act! at $0/mo versus $30/mo.
- Act! publishes 5 pricing tiers while Unify publishes 4, with both platforms offering a Contact Sales option for enterprise or custom needs.
- Unify's dialer feature is currently listed as being in beta, according to Unify's own feature list.
- Act! integrates with tools such as Shopify, QuickBooks Online, and Zendesk, while Unify integrates with HubSpot, Salesforce, Gmail, and Microsoft Outlook.
Reviewed and updated September 4, 2026
Act! vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Act! (CRM platform) and Unify (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization.
Unify offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Unify. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Unify offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Unify's 4, giving you more granularity as you scale.
Unify includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Act!: Outlook, Google Contacts, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Unify: HubSpot, Salesforce, Gmail, Microsoft Outlook.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Unify |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 5 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Unify the multi-channel sales outreach and engagement tracking side. Unify offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Unify for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Unify?
- Act! is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, while Unify is a sales engagement platform built for coordinating multi-channel outreach across email, social messaging, and dialer. Act! centers on customer relationship management and pipeline tracking, while Unify centers on outbound sequencing and intent signals.
- How much does Act! cost?
- Act! Advantage Standard starts at $30/mo with 2,500 email sends included per month. Pricing rises to $45/mo for the Professional tier and $60/mo for the Ultimate tier, alongside a $40/mo Premium Desktop edition and a Contact Sales option for the Enterprise Engagement tier.
- How much does Unify cost?
- Unify offers a free tier with limited credits for up to 3 seats, a Base plan at $20/mo with 800 credits per seat per month, and a Pro plan at $60/mo with 2,400 credits per seat per month. A custom Business tier with a shared credit pool is available through Contact Sales.
- Can Act! and Unify be used together?
- Yes, the article notes that many teams run one of each platform. Act! is used for organizing contacts, tracking deals, and forecasting revenue, while Unify is used for coordinating outreach across email, phone, and social channels, so the two can complement rather than replace each other.
- What integrations does each platform support?
- Act! connects with tools including Outlook, Google Contacts, Slack, Shopify, QuickBooks Online, Xero, and Zendesk. Unify connects with HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook, with Slack listed as a shared integration between the two platforms.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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