Act! vs Zeliq: CRM Platform vs Sales Engagement Platform Comparison
Compare Act! (CRM platform) and Zeliq (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, starting at $30/mo. Zeliq is a sales engagement platform built for multichannel outreach across email, call, and social, with a free entry tier. They serve different jobs, so many teams run both rather than choosing one over the other.
Key takeaways
- Act!'s entry plan, Advantage Standard, costs $30/mo, while Zeliq's Basic plan is free.
- Act! offers 5 pricing tiers, while Zeliq offers 3, including a Custom tier priced by contacting sales.
- Zeliq's Starter plan costs $59/mo and includes 750 credits per month covering 75 phone numbers or 750 emails.
- Act! lists features such as full-featured CRM and mobile app, email marketing, and marketing automation, while Zeliq lists multichannel sequences across email, call and social plus lead search with basic and advanced filters.
- Act! integrates with tools including Outlook, QuickBooks Online, and Shopify, while Zeliq integrates with HubSpot, Salesforce, and Pipedrive.
Reviewed and updated September 4, 2026
Act! vs Zeliq: CRM Platform vs Sales Engagement Platform Comparison
Act! (CRM platform) and Zeliq (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Zeliq is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Zeliq lists multichannel sequences across email, call and social and lead search with basic and advanced filters.
Zeliq offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for coordinating outreach across email, phone, and social channels, that is Zeliq. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Zeliq is Sales prospecting and engagement platform that combines a lead search and waterfall enrichment hub with multichannel sequences across email, calls and social, plus a connected dialer and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Basic
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Zeliq Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | Free | Import up to 100 leads per month | Run 2 active sequences (emails only) |
| Starter | $59/mo | 750 credits / month | 75 phone numbers or 750 emails |
| Custom | Contact Sales | Starts as from 24k credits/user/year | - |
Source: Zeliq Pricing
Pricing Analysis
Zeliq offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Act! offers 5 pricing tiers compared to Zeliq's 3, giving you more granularity as you scale.
Zeliq includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- and 4 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Zeliq Key Features
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- Social automation
- SDR and manager cockpits for reporting
- Two-way CRM integration to pull and push records
- Enrichment API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Zeliq
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- Social automation
- SDR and manager cockpits for reporting
- Two-way CRM integration to pull and push records
- Enrichment API
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Zeliq Integrations
Zeliq connects with: HubSpot, Salesforce, Pipedrive, Aircall, Ringover, Gmail, Microsoft, API.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Zeliq: HubSpot, Salesforce, Pipedrive, Aircall, Ringover, Gmail, Microsoft, API.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Zeliq
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Act! | Zeliq |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 16 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Zeliq the multi-channel sales outreach and engagement tracking side. Zeliq offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Zeliq for current information.
Frequently asked questions.
Frequently asked questions- What's the difference between Act! and Zeliq?
- Act! is a CRM platform for customer relationship management and sales pipeline tracking, while Zeliq is a sales engagement platform for multichannel sales outreach and engagement tracking. Act! focuses on organizing contacts and forecasting revenue, and Zeliq focuses on coordinating outreach across email, phone, and social channels.
- Which is cheaper, Act! or Zeliq?
- Zeliq has the lower entry point, offering a free Basic plan, while Act!'s cheapest plan, Advantage Standard, costs $30/mo. Zeliq's paid Starter plan costs $59/mo once you need more than the free tier's limits.
- Can I use Act! and Zeliq together?
- Yes, the article notes that many teams run one of each since the two platforms are not substitutes for every job. Act! handles CRM and pipeline tracking, while Zeliq handles multichannel outreach, so they can complement each other in a sales stack.
- What integrations does Act! support?
- Act! connects with Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, and Xero, according to its own integration listing.
- What integrations does Zeliq support?
- Zeliq connects with HubSpot, Salesforce, Pipedrive, Aircall, Ringover, Gmail, Microsoft, and API access, according to its own integration listing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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