Adapt.io vs LeadMagic: Data Enrichment Tool Comparison
Compare Adapt.io and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Adapt.io and LeadMagic are both B2B data enrichment tools, but they differ in pricing and approach. Adapt.io starts free and lists 250M+ business contacts and 10M+ company profiles, while LeadMagic starts at $49.99/mo and lists email finder and mobile finder as pay-per-result contact data services. The better fit depends on budget and required features.
Key takeaways
- Adapt.io offers a free entry plan while LeadMagic's entry plan, Basic, costs $49.99/mo.
- Adapt.io has 4 pricing tiers (Free, Starter at $49/mo, Basic at $99/mo, and Custom) while LeadMagic has 6 tiers ranging from Basic at $49.99/mo to Ultimate at $849/mo.
- Adapt.io lists 250M+ business contacts and 10M+ company profiles as key features, while LeadMagic lists Email Finder and Mobile Finder.
- Adapt.io integrates with Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier, while LeadMagic integrates with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo.
- Salesforce and Zapier are the only integrations shared by both Adapt.io and LeadMagic.
Reviewed and updated September 2, 2026
Adapt.io vs LeadMagic: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Adapt.io and LeadMagic. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, while LeadMagic lists email finder and mobile finder. A capability both offer can appear under different names, so read both feature lists below.
Adapt.io offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Adapt.io is more affordable at the entry level ($0/mo vs $49.99/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Adapt.io's 4, giving you more granularity as you scale.
Adapt.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by Adapt.io: HubSpot, Zoho CRM, Marketo, Outreach.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Adapt.io | LeadMagic |
|---|---|---|
| Starting Price | Free | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 10 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io and LeadMagic both serve the B2B lead data and contact enrichment market. Adapt.io offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Adapt.io and LeadMagic?
- Adapt.io is a B2B lead intelligence platform built around a large contact database of 250M+ contacts, a Chrome extension, and data enrichment with 50+ attributes. LeadMagic is a pay-per-result data platform focused on verified emails, direct mobile numbers, company intelligence, and buying signals delivered through CSV, API, an MCP server, and integrations.
- Which tool is cheaper, Adapt.io or LeadMagic?
- Adapt.io is cheaper at the entry level, offering a free plan compared to LeadMagic's entry-level Basic plan at $49.99/mo. Adapt.io's paid tiers are Starter at $49/mo and Basic at $99/mo, while LeadMagic's tiers go up to Professional at $499/mo and Ultimate at $849/mo.
- Does Adapt.io or LeadMagic have more pricing tiers?
- LeadMagic has more pricing tiers than Adapt.io. LeadMagic offers 6 tiers (Basic, Essential, Growth, Professional, Ultimate, and Enterprise) while Adapt.io offers 4 tiers (Free, Starter, Basic, and Custom).
- Which integrations do Adapt.io and LeadMagic have in common?
- Salesforce and Zapier are the only integrations shared by both platforms. Adapt.io additionally connects with HubSpot, Zoho CRM, Marketo, and Outreach, while LeadMagic additionally connects with Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, and Apollo.
- Is Adapt.io a good fit for budget-conscious teams?
- Yes, Adapt.io is listed as a best fit for budget-conscious teams looking for an affordable data enrichment tool. It also suits teams that want a wide feature set, listed at 10 capabilities, and teams that want to start free and scale up as needed.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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