Adapt.io vs Ocean.io: Data Enrichment Tool Comparison
Compare Adapt.io and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Adapt.io is a B2B lead intelligence platform with a free entry tier and 250M+ business contacts, while Ocean.io is a usage-based prospecting and enrichment platform built on waterfall enrichment across 16+ data sources. Adapt.io suits budget-conscious teams wanting a wide feature set and broad integrations, while Ocean.io fits teams needing verified emails, direct phone numbers, and unlimited seats.
Key takeaways
- Adapt.io offers a free tier with 25 email credits, 25 enrichment credits, and 25 contacts per day, while Ocean.io has no free tier and uses usage-based pricing across all plans.
- Adapt.io lists 250M+ business contacts and 10M+ company profiles, while Ocean.io lists waterfall enrichment across 16+ data sources.
- Adapt.io's Starter plan costs $49/mo and its Basic plan costs $99/mo, while Ocean.io's yearly subscription requires a minimum of 9,000 credits valid for 12 months.
- Adapt.io integrates with six platforms including Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier, while Ocean.io integrates with four platforms including HubSpot, Pipedrive, Salesforce, and Clay.
- Both platforms offer API access, and Ocean.io additionally lists unlimited seats and free exports as key features.
Reviewed and updated September 4, 2026
Adapt.io vs Ocean.io: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Adapt.io and Ocean.io. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.
Adapt.io publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
Both platforms offer api access. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Free
Subscription (Yearly)
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Adapt.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 3 more listed below
- API access
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 1 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Shared Capabilities
Both Adapt.io and Ocean.io include:
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Adapt.io: Zoho CRM, Marketo, Outreach, Zapier.
Integrations listed only by Ocean.io: Pipedrive, Clay.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Adapt.io | Ocean.io |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 4 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io and Ocean.io both serve the B2B lead data and contact enrichment market. Adapt.io publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- Is Adapt.io cheaper than Ocean.io?
- Adapt.io publishes a free entry plan at $0/mo along with paid tiers at $49/mo and $99/mo, while Ocean.io uses usage-based credit pricing across yearly, monthly, and pay-as-you-go subscriptions. Because Ocean.io's pricing depends on credit volume rather than a flat list price, the two cannot be directly compared on price alone.
- What features does Adapt.io have that Ocean.io doesn't list?
- Adapt.io lists 250M+ business contacts, 10M+ company profiles, a Prospector Chrome extension, data enrichment with 50+ attributes, lead builder with advanced filters, ABM list building, 3,000+ tech sector classifications, saved searches, and CSV export, none of which appear on Ocean.io's own feature list.
- What features does Ocean.io have that Adapt.io doesn't list?
- Ocean.io lists AI-powered lookalike filters, waterfall enrichment across 16+ data sources, double email verification including catch-alls, direct phone numbers, unlimited seats, and free exports, none of which appear on Adapt.io's own feature list.
- Which CRMs do Adapt.io and Ocean.io both integrate with?
- Both Adapt.io and Ocean.io integrate with Salesforce and HubSpot. Beyond those shared integrations, Adapt.io also connects with Zoho CRM, Marketo, Outreach, and Zapier, while Ocean.io also connects with Pipedrive and Clay.
- Does Ocean.io offer a free plan like Adapt.io does?
- No, Ocean.io does not list a free plan. All of its listed plans, including the yearly subscription, monthly subscription, and pay-as-you-go option, use usage-based pricing, whereas Adapt.io includes a free tier that lets users test the platform before paying.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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