Adapt.io vs Ocean.io: Data Enrichment Tool Comparison

Adapt.io vs Ocean.io: Data Enrichment Tool Comparison

Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Adapt.io and Ocean.io. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

The Quick Answer

By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.

Adapt.io publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.

If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.

Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.

Both platforms offer api access. Where they diverge is in their approach to pricing tiers and advanced capabilities.

Pricing Comparison

FreeAdapt.io entry plan

Free

Usage-basedOcean.io entry plan

Subscription (Yearly)

Adapt.io Pricing (as of September 2026)

Source: Adapt.io Pricing

Ocean.io Pricing (as of September 2026)

Source: Ocean.io Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Adapt.io includes a free tier, letting you test the platform before committing financially.

Features Breakdown

Adapt.io lists

• 250M+ business contacts
• 10M+ company profiles
• Prospector Chrome extension
• Data enrichment with 50+ attributes
• Lead builder with advanced filters
• ABM list building
• and 3 more listed below

Both tools

• API access

Ocean.io lists

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• and 1 more listed below

Adapt.io Key Features

• 250M+ business contacts
• 10M+ company profiles
• Prospector Chrome extension
• Data enrichment with 50+ attributes
• Lead builder with advanced filters
• ABM list building
• 3,000+ tech sector classifications
• Saved searches
• CSV export
• API access

Ocean.io Key Features

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• Free exports
• API access

Shared Capabilities

Both Adapt.io and Ocean.io include:

• API access

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Adapt.io

• 250M+ business contacts
• 10M+ company profiles
• Prospector Chrome extension
• Data enrichment with 50+ attributes
• Lead builder with advanced filters
• ABM list building
• 3,000+ tech sector classifications
• Saved searches
• CSV export

Listed only by Ocean.io

• AI-powered lookalike filters
• Waterfall enrichment (16+ data sources)
• Double email verification (incl. catch-alls)
• Direct phone numbers
• Chrome extension
• Unlimited seats
• Free exports

Integration Ecosystem

Adapt.io Integrations

Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.

Ocean.io Integrations

Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.

Shared Integrations

Both tools integrate with: Salesforce, HubSpot.

Integrations listed only by Adapt.io: Zoho CRM, Marketo, Outreach, Zapier.

Integrations listed only by Ocean.io: Pipedrive, Clay.

Use Case Recommendations

Best Fit for Adapt.io

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that need a wide feature set (10 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (6 integrations)
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Ocean.io

• Enterprise buyers who prefer custom pricing and dedicated support
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Adapt.io and Ocean.io both serve the B2B lead data and contact enrichment market. Adapt.io publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Adapt.io and Ocean.io for current information.