Adapt.io vs People Data Labs: Data Enrichment Tool Comparison
Compare Adapt.io and People Data Labs side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Adapt.io and People Data Labs both start free and both target B2B contact and company data enrichment, but Adapt.io lists 250M+ business contacts with 10M+ company profiles and 10 total features, while People Data Labs lists person, company, and job posting data with 8 total features. Adapt.io's paid tier starts at $49/mo versus $98/mo for People Data Labs's Self-Serve plan.
Key takeaways
- Adapt.io lists 250M+ business contacts and 10M+ company profiles, while People Data Labs lists person data, company data, and job posting data.
- Adapt.io's Starter plan costs $49/mo and its Basic plan costs $99/mo, while People Data Labs's Self-Serve plan costs $98/mo starting at 350 credits/mo.
- Both platforms offer a free tier: Adapt.io gives 25 email credits, 25 enrichment credits, and 25 contacts per day, while People Data Labs offers up to 100 credits/mo.
- Adapt.io lists 10 total features and 6 integrations, while People Data Labs lists 8 total features and 7 integrations.
- Both tools share integrations with Salesforce and Zapier, while Adapt.io separately connects with HubSpot, Zoho CRM, Marketo, and Outreach, and People Data Labs separately connects with Make, Ping Identity, Snowflake, Bouncer, and Databricks.
Reviewed and updated September 2, 2026
Adapt.io vs People Data Labs: Data Enrichment Tool Comparison
Adapt.io and People Data Labs compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, while People Data Labs lists person data and company data. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Adapt.io offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by Adapt.io: HubSpot, Zoho CRM, Marketo, Outreach.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Adapt.io | People Data Labs |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 7 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io and People Data Labs both serve the B2B lead data and contact enrichment market. Adapt.io offers a more accessible entry point, while People Data Labs starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Adapt.io or People Data Labs?
- Both start at $0/mo for a free tier, so entry cost is identical. For paid plans, Adapt.io's Starter tier is $49/mo and Basic is $99/mo, while People Data Labs's Self-Serve plan is $98/mo starting with as few as 350 credits/mo, so the cheaper option depends on the tier and credit volume you need.
- How many pricing tiers does each tool offer?
- Adapt.io offers 4 pricing tiers: Free, Starter, Basic, and Custom. People Data Labs offers 3 tiers: Testing, Self-Serve, and Bulk Data. Adapt.io's extra tier gives more granularity as usage scales, according to the pricing analysis.
- What integrations does Adapt.io support that People Data Labs doesn't?
- Adapt.io lists HubSpot, Zoho CRM, Marketo, and Outreach as integrations not listed by People Data Labs. Both tools share Salesforce and Zapier integrations. People Data Labs, in turn, lists Make, Ping Identity, Snowflake, Bouncer, and Databricks as integrations not listed by Adapt.io.
- Which tool has more features listed?
- Adapt.io lists 10 total features compared to People Data Labs's 8. Adapt.io's list includes 250M+ business contacts, a Prospector Chrome extension, and ABM list building, while People Data Labs's list includes person data, company data, job posting data, and Data License Feeds.
- Who is Adapt.io best suited for versus People Data Labs?
- Adapt.io is recommended for budget-conscious teams, teams needing a wide feature set of 10 listed capabilities, teams wanting to start free and scale, and enterprise buyers preferring custom pricing. People Data Labs is recommended for similar budget-conscious and free-to-scale teams, plus organizations with complex tech stacks needing broad integration support across 7 integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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