Adapt.io vs Surfe: Data Enrichment Tool Comparison
Compare Adapt.io and Surfe side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Adapt.io and Surfe are both B2B data enrichment tools with free starting tiers. Adapt.io focuses on a large contact database of 250 million-plus business contacts and 10 million-plus company profiles, with 10 listed features and 6 integrations. Surfe focuses on broader integration support with 9 integrations and 8 listed features, including CRM sync and buying signals.
Key takeaways
- Adapt.io's free plan includes 25 email credits, 25 enrichment credits, and 25 contacts per day, while Surfe's free plan includes 5 mobile and 20 email searches per month.
- Adapt.io's Starter plan costs $49 per month, the same price as Surfe's Essential plan.
- Adapt.io lists 10 total features and 6 integrations, while Surfe lists 8 features and 9 integrations.
- Adapt.io was founded in 2016, while Surfe's founding year is not listed.
- Surfe integrates with Pipedrive, Aircall, Clay, Lemlist, and n8n, none of which appear on Adapt.io's integration list.
Reviewed and updated September 2, 2026
Adapt.io vs Surfe: Data Enrichment Tool Comparison
Adapt.io and Surfe are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, while Surfe lists company & people search and email validation. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach.
Integrations listed only by Adapt.io: Zoho CRM, Marketo, Zapier.
Integrations listed only by Surfe: Pipedrive, Aircall, Clay, Lemlist, n8n, Salesloft.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Adapt.io | Surfe |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 9 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io and Surfe both serve the B2B lead data and contact enrichment market. Adapt.io offers a more accessible entry point, while Surfe starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and Surfe for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Adapt.io and Surfe?
- Adapt.io is a B2B lead intelligence platform with over 250 million contacts and a Prospector Chrome extension, while Surfe is a GTM data platform that finds, enriches, and activates accounts with real-time data and buying signals from multiple providers, plus a Chrome extension, CRM sync, and an API.
- How much do Adapt.io and Surfe cost?
- Both tools start with a free plan. Adapt.io's paid tiers are Starter at $49 per month and Basic at $99 per month, with custom pricing above that. Surfe's paid tiers are Essential at $49 per month and Pro at $89 per month, with Enterprise available through contact sales.
- Which tool has more integrations?
- Surfe lists more integrations, with 9 total, including Pipedrive, Aircall, Clay, Lemlist, n8n, and Salesloft. Adapt.io lists 6 integrations, including Zoho CRM, Marketo, and Zapier. Both tools share integrations with Salesforce, HubSpot, and Outreach.
- Which tool is better for budget-conscious teams?
- Both Adapt.io and Surfe are described as good fits for budget-conscious teams looking for an affordable data enrichment tool, since both offer free tiers that let teams start free and scale up as their needs grow.
- Does Adapt.io or Surfe offer more features?
- Adapt.io lists more total features, with 10, including 250 million-plus business contacts, a Prospector Chrome extension, and API access. Surfe lists 8 features, including Company & People Search, email validation, and Account Lookalikes.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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