Adapt.io vs Wiza: Data Enrichment Tool Comparison
Compare Adapt.io and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Adapt.io and Wiza are both B2B data enrichment tools that start free and let you compare on features and workflow fit. Adapt.io lists 250M+ business contacts, 10M+ company profiles, and 10 total features across 6 integrations. Wiza lists unlimited email reveals, AI research, and 8 features across 10 integrations, including Pipedrive, Salesloft, Attio, Gong Engage, and Clay.
Key takeaways
- Both Adapt.io and Wiza offer a free tier and start at $0/mo.
- Adapt.io lists 250M+ business contacts and 10M+ company profiles, while Wiza lists unlimited email reveals and AI research.
- Adapt.io's Basic plan costs $99/mo with 1,000 Email Credits and 100 Phone Credits, while Wiza's Email plan costs $99/mo for 500 valid emails per month.
- Wiza offers 5 pricing tiers compared to Adapt.io's 4 tiers, giving more granularity as usage scales.
- Wiza lists 10 integrations including Pipedrive, Salesloft, Attio, Gong Engage, and Clay, while Adapt.io lists 6 integrations including Marketo, and both share Salesforce, HubSpot, Zoho CRM, Outreach, and Zapier.
Reviewed and updated September 2, 2026
Adapt.io vs Wiza: Data Enrichment Tool Comparison
Adapt.io and Wiza are both data enrichment tools. Choosing between them depends on your team size, budget, and specific B2B lead data and contact enrichment requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
Both platforms offer api access. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to Adapt.io's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 3 more listed below
- API access
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 1 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Shared Capabilities
Both Adapt.io and Wiza include:
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Zoho CRM, Outreach, Zapier.
Integrations listed only by Adapt.io: Marketo.
Integrations listed only by Wiza: Pipedrive, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Adapt.io | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 10 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io and Wiza both serve the B2B lead data and contact enrichment market. Adapt.io offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Adapt.io and Wiza?
- Adapt.io is a B2B lead intelligence platform emphasizing 250M+ contacts, a Prospector Chrome extension, and data enrichment with 50+ attributes. Wiza is a B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export plus CRM push. Both offer API access.
- Which tool is cheaper, Adapt.io or Wiza?
- Both platforms start at the same $0/mo free tier, so neither is cheaper at entry. Adapt.io's paid tiers are Starter at $49/mo and Basic at $99/mo, while Wiza's paid tiers are Starter at $49/mo, Email at $99/mo, and Email + Phone at $199/mo. Both have custom enterprise pricing above that.
- Which tool has more integrations, Adapt.io or Wiza?
- Wiza lists 10 integrations compared to Adapt.io's 6. Both connect with Salesforce, HubSpot, Zoho CRM, Outreach, and Zapier, but Wiza adds Pipedrive, Salesloft, Attio, Gong Engage, and Clay, while Adapt.io adds Marketo.
- Which tool is better for enterprise buyers?
- Both Adapt.io and Wiza are listed as good fits for enterprise buyers who prefer custom pricing and dedicated support, since both offer a Contact Sales tier at the top of their pricing structure. The choice depends more on which feature set and integration list matches your existing tech stack.
- Does Adapt.io or Wiza offer more features overall?
- Adapt.io lists 10 total features compared to Wiza's 8, according to each vendor's own published feature list. However, this is a difference in exact wording, so a capability both tools actually offer can appear on only one side under a different name.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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