Agile CRM vs Keap: CRM Platform Comparison

Agile CRM vs Keap: CRM Platform Comparison

If you are comparing customer relationship management and sales pipeline tracking tools, Agile CRM and Keap will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

The Quick Answer

By each vendor's own wording, Agile CRM lists deals and lead scoring, while Keap lists contact segmentation (tags) and email broadcasts. A capability both offer can appear under different names, so read both feature lists below.

Agile CRM offers a lower entry point at $0/mo compared to Keap at $299/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

Both platforms offer contact management. Where they diverge is in their approach to pricing tiers and advanced capabilities.

Pricing Comparison

FreeAgile CRM entry plan

Free

$299/moKeap entry plan

Keap

Agile CRM Pricing (as of September 2026)

Source: Agile CRM Pricing

Keap Pricing (as of September 2026)

Source: Keap Pricing

Pricing Analysis

Agile CRM is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.

Agile CRM offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

Agile CRM includes a free tier, letting you test the platform before committing financially.

Features Breakdown

Agile CRM lists

• Deals
• Lead Scoring
• Appointment Scheduling
• Marketing Automation
• Email Campaigns
• Landing Page Builder
• and 1 more listed below

Both tools

• Contact Management

Keap lists

• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• and 1 more listed below

Agile CRM Key Features

• Contact Management
• Deals
• Lead Scoring
• Appointment Scheduling
• Marketing Automation
• Email Campaigns
• Landing Page Builder
• Helpdesk

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Shared Capabilities

Both Agile CRM and Keap include:

• Contact Management

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Agile CRM

• Deals
• Lead Scoring
• Appointment Scheduling
• Marketing Automation
• Email Campaigns
• Landing Page Builder
• Helpdesk

Listed only by Keap

• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Integration Ecosystem

Agile CRM Integrations

Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Shared Integrations

Both tools integrate with: Zapier, Stripe.

Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Twilio, RingCentral, QuickBooks, Shopify, WooCommerce, WordPress.

Integrations listed only by Keap: Gmail, Outlook, PayPal, Eway.

Use Case Recommendations

Best Fit for Agile CRM

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Teams that want to start free and scale up as needs grow

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Agile CRM and Keap both serve the customer relationship management and sales pipeline tracking market. Agile CRM offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Agile CRM and Keap for current information.