Amplemarket vs Clay: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Amplemarket (sales engagement platform) and Clay (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket is a sales engagement platform for multichannel outreach and engagement tracking, priced from $600/mo, while Clay is a data enrichment tool with 150+ data provider integrations, priced from $185/mo. Amplemarket suits teams coordinating email, phone, and social outreach; Clay suits teams needing accurate contact data enrichment. Many teams use both.
Key takeaways
- Amplemarket's Startup plan costs $600/mo and includes 27,000 contacts, while its Growth and Elite plans require contacting sales for 140,000 and 400,000 contacts respectively.
- Clay's Launch plan costs $185/mo for 15,000 actions/month, and its Growth plan costs $495/mo for 40,000 actions/month.
- Amplemarket lists 10 unique features including Duo Copilot AI sales agent, Duo Voice, and a Domain Health Center, none of which appear on Clay's list.
- Clay lists 9 unique features including 150+ data provider integrations, Claygent AI-powered enrichment, and unlimited users on all plans.
- Salesforce, HubSpot, and Pipedrive are the only integrations shared between Amplemarket and Clay, while each tool also connects to several platforms the other does not, including Clay itself as an Amplemarket integration.
Reviewed and updated September 2, 2026
Amplemarket vs Clay: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Amplemarket, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Clay, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Amplemarket is a sales engagement platform for multi-channel sales outreach and engagement tracking; Clay is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Amplemarket lists multichannel sequences and duo copilot ai sales agent, and Clay lists 150+ data provider integrations and ai-powered enrichment (claygent).
Clay offers a lower entry point at $185/mo compared to Amplemarket at $600/mo.
If your priority is coordinating outreach across email, phone, and social channels, Amplemarket is the one built for it; for finding accurate contact data for target accounts, that is Clay. Many teams run one of each.
Understanding the Core Difference
Amplemarket is AI sales copilot and multichannel engagement platform that combines a B2B contact and company database, intent signals, sequences across email, phone and social, and mailbox deliverability tooling for outbound sales teams.
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Startup
Launch
Amplemarket Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Startup | $600/mo | 27,000 contacts |
| Growth | Contact Sales | 140,000 contacts |
| Elite | Contact Sales | 400,000 contacts |
Source: Amplemarket Pricing
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Pricing Analysis
Clay offers the lower entry point ($185/mo vs $600/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- and 4 more listed below
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
Amplemarket Key Features
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Amplemarket
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Integration Ecosystem
Amplemarket Integrations
Amplemarket connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Amplemarket: Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Integrations listed only by Clay: Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Use Case Recommendations
Best Fit for Amplemarket
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Amplemarket | Clay |
|---|---|---|
| Starting Price | $600/mo | $185/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 9 |
| Integrations | 12 | 14 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Amplemarket serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Clay the B2B lead data and contact enrichment side. Clay offers a more accessible entry point at $185/mo, while Amplemarket starts at $600/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Amplemarket and Clay for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Amplemarket and Clay?
- Amplemarket is a sales engagement platform built for multichannel sales outreach and engagement tracking, combining sequences, an AI copilot, and deliverability tooling. Clay is a data enrichment tool focused on B2B lead data and contact enrichment, offering 150+ data provider integrations and AI-powered enrichment through Claygent. They address different parts of the outbound workflow.
- Which is cheaper, Amplemarket or Clay?
- Clay has the lower entry price at $185/mo for its Launch plan, compared to Amplemarket's Startup plan at $600/mo. Clay's Growth plan is $495/mo, while Amplemarket's higher tiers, Growth and Elite, require contacting sales for custom pricing rather than listing a fixed monthly rate.
- Can Amplemarket and Clay be used together?
- Yes, the article notes that many teams run one of each since the tools cover different parts of the workflow. Amplemarket even lists Clay as one of its own integrations, alongside Salesforce, HubSpot, and Pipedrive, which both platforms share.
- What integrations does Clay offer that Amplemarket doesn't?
- Clay lists integrations with Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, none of which appear on Amplemarket's integration list. Both platforms share Salesforce, HubSpot, and Pipedrive as common integrations.
- Who should choose Amplemarket over Clay?
- Amplemarket best fits mid-market to enterprise teams with established budgets for multichannel sales outreach and engagement tracking. It suits teams that need a wide feature set, since it lists 10 distinct capabilities such as Duo Copilot, Duo Voice, and an Outbound Dialer, and it fits enterprise buyers who prefer custom pricing at higher tiers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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