Amplemarket vs FindThatLead: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Amplemarket (sales engagement platform) and FindThatLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket is a multichannel sales engagement platform starting at $600 per month, built for outreach across email, phone, and social with AI copilot features. FindThatLead is a data enrichment tool starting free, focused on finding and verifying email addresses. Teams needing coordinated outbound choose Amplemarket; teams needing accurate contact data choose FindThatLead. Many teams use both.
Key takeaways
- Amplemarket's entry plan, Startup, costs $600 per month and includes 27,000 contacts.
- FindThatLead offers a free trial with 50 email credits, plus paid plans at $49 per month for 2,000 email credits and $99 per month for unlimited credits under a fair use policy.
- Amplemarket lists 10 features on its own site, including Duo Copilot AI sales agent, Duo Voice, and an Outbound Dialer for verified phone numbers.
- FindThatLead lists 8 features on its own site, including Email Finder, Email Verifier, Prospector, and an Internal CRM.
- Both platforms integrate with Salesforce, HubSpot, Pipedrive, and Zapier, while Amplemarket additionally integrates with Gmail, Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, and SendSpark.
Reviewed and updated September 2, 2026
Amplemarket vs FindThatLead: Sales Engagement Platform vs Data Enrichment Tool Comparison
Amplemarket (sales engagement platform) and FindThatLead (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Amplemarket is a sales engagement platform for multi-channel sales outreach and engagement tracking; FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Amplemarket lists multichannel sequences and duo copilot ai sales agent, and FindThatLead lists email finder and email verifier.
FindThatLead offers a lower entry point at $0/mo compared to Amplemarket at $600/mo.
If your priority is coordinating outreach across email, phone, and social channels, Amplemarket is the one built for it; for finding accurate contact data for target accounts, that is FindThatLead. Many teams run one of each.
Understanding the Core Difference
Amplemarket is AI sales copilot and multichannel engagement platform that combines a B2B contact and company database, intent signals, sequences across email, phone and social, and mailbox deliverability tooling for outbound sales teams.
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Startup
Free Trial
Amplemarket Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Startup | $600/mo | 27,000 contacts |
| Growth | Contact Sales | 140,000 contacts |
| Elite | Contact Sales | 400,000 contacts |
Source: Amplemarket Pricing
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Pricing Analysis
FindThatLead offers the lower entry point ($0/mo vs $600/mo). Teams watching their budget will appreciate the savings, especially when starting out.
FindThatLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- and 4 more listed below
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
Amplemarket Key Features
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Amplemarket
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Integration Ecosystem
Amplemarket Integrations
Amplemarket connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Zapier.
Integrations listed only by Amplemarket: Gmail, Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Use Case Recommendations
Best Fit for Amplemarket
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Amplemarket | FindThatLead |
|---|---|---|
| Starting Price | $600/mo | Free |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 4 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Amplemarket serves the multi-channel sales outreach and engagement tracking side of an outbound stack and FindThatLead the B2B lead data and contact enrichment side. FindThatLead offers a more accessible entry point, while Amplemarket starts at $600/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Amplemarket and FindThatLead for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Amplemarket and FindThatLead?
- Amplemarket is a sales engagement platform for multichannel outreach and engagement tracking across email, phone, and social. FindThatLead is a data enrichment tool focused on finding and verifying B2B contact emails. They serve different core jobs, though many teams use both together in the same outbound stack.
- How much does Amplemarket cost compared to FindThatLead?
- Amplemarket's Startup plan costs $600 per month for 27,000 contacts, with Growth and Elite plans requiring a sales conversation. FindThatLead starts with a free trial offering 50 email credits, then moves to $49 per month for 2,000 credits or $99 per month for unlimited credits under a fair use policy.
- Does FindThatLead have a free plan?
- Yes, FindThatLead offers a Free Trial plan that includes 50 email credits, giving teams a way to evaluate the platform before committing to a paid tier. This is a lower entry point than Amplemarket, which starts at $600 per month with no free tier listed.
- Which integrations do Amplemarket and FindThatLead share?
- Both tools integrate with Salesforce, HubSpot, Pipedrive, and Zapier. Amplemarket also connects with additional tools including Gmail, Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, and SendSpark, giving it a broader integration ecosystem overall.
- Should I use both Amplemarket and FindThatLead together?
- Many teams do run both, since Amplemarket handles multichannel outreach and engagement tracking while FindThatLead focuses on finding and verifying contact data. If coordinating outreach across channels is the priority, Amplemarket fits that job, while FindThatLead fits the job of sourcing accurate contact data for target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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