Amplemarket vs folk: Sales Engagement Platform vs CRM Platform Comparison
Compare Amplemarket (sales engagement platform) and folk (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket is a sales engagement platform built for multichannel outreach across email, phone, and social, priced from $600/mo. folk is a CRM platform for pipeline management and contact tracking, priced from $30/mo. Teams needing outreach coordination should pick Amplemarket, teams needing deal and contact organization should pick folk, and many teams use both together.
Key takeaways
- Amplemarket's Startup plan costs $600/mo and includes 27,000 contacts, while its Growth and Elite plans require contacting sales for pricing covering 140,000 and 400,000 contacts.
- folk's pricing starts at $30/mo for the Standard plan, with Premium at $60/mo and Enterprise at $100/mo.
- Amplemarket lists 10 features including Duo Copilot AI sales agent, Duo Voice, and an Outbound Dialer for verified phone numbers.
- folk lists 8 features including Pipeline management, Magic fields (AI), and a LinkedIn extension for importing profiles.
- Both tools share integrations with Gmail and Zapier, but Amplemarket also connects with Salesforce, HubSpot, and Pipedrive while folk connects with Outlook, WhatsApp, and Apollo.
Reviewed and updated September 5, 2026
Amplemarket vs folk: Sales Engagement Platform vs CRM Platform Comparison
Amplemarket (sales engagement platform) and folk (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Amplemarket is a sales engagement platform for multi-channel sales outreach and engagement tracking; folk is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Amplemarket lists multichannel sequences and duo copilot ai sales agent, and folk lists pipeline management and email campaigns.
folk offers a lower entry point at $30/mo compared to Amplemarket at $600/mo.
If your priority is coordinating outreach across email, phone, and social channels, Amplemarket is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is folk. Many teams run one of each.
Understanding the Core Difference
Amplemarket is AI sales copilot and multichannel engagement platform that combines a B2B contact and company database, intent signals, sequences across email, phone and social, and mailbox deliverability tooling for outbound sales teams.
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Startup
Standard
Amplemarket Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Startup | $600/mo | 27,000 contacts |
| Growth | Contact Sales | 140,000 contacts |
| Elite | Contact Sales | 400,000 contacts |
Source: Amplemarket Pricing
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Pricing Analysis
folk offers the lower entry point ($30/mo vs $600/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- and 4 more listed below
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
Amplemarket Key Features
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Amplemarket
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Integration Ecosystem
Amplemarket Integrations
Amplemarket connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Amplemarket: Salesforce, HubSpot, Pipedrive, Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Integrations listed only by folk: Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, Clearbit.
Use Case Recommendations
Best Fit for Amplemarket
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Amplemarket | folk |
|---|---|---|
| Starting Price | $600/mo | $30/mo |
| Top Tier Price | Contact Sales | $100/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Amplemarket serves the multi-channel sales outreach and engagement tracking side of an outbound stack and folk the customer relationship management and sales pipeline tracking side. folk offers a more accessible entry point at $30/mo, while Amplemarket starts at $600/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Amplemarket and folk for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Amplemarket and folk?
- Amplemarket is a sales engagement platform for multichannel outreach and engagement tracking, while folk is a CRM platform for customer relationship management and sales pipeline tracking. Amplemarket focuses on sequences across email, phone, and social channels, whereas folk focuses on organizing contacts, pipelines, and deals.
- Which is cheaper, Amplemarket or folk?
- folk is cheaper, with an entry plan starting at $30/mo compared to Amplemarket's Startup plan at $600/mo. folk's other tiers are Premium at $60/mo and Enterprise at $100/mo, while Amplemarket's higher tiers, Growth and Elite, require contacting sales for pricing.
- Do Amplemarket and folk integrate with the same tools?
- They share only two listed integrations, Gmail and Zapier. Amplemarket also connects with Salesforce, HubSpot, Pipedrive, Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, and SendSpark, while folk connects with Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, and Clearbit.
- Can I use both Amplemarket and folk together?
- Yes, the article notes that many teams run one of each since the platforms serve different core functions. Amplemarket handles multichannel outreach coordination while folk handles contact organization, deal tracking, and revenue forecasting.
- Who is folk best suited for?
- folk is best suited for budget-conscious teams looking for an affordable CRM platform and for sales teams that need to track deals from first touch through the pipeline. Its lower entry price of $30/mo makes it accessible for teams starting out.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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