Amplemarket vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Compare Amplemarket (sales engagement platform) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket is a sales engagement platform for multi-channel outreach and engagement tracking, starting at $600 per month, while Keap is a CRM platform for contact management and pipeline tracking, starting at $299 per month. Teams choose based on workflow needs: outbound sequencing across email, phone, and social favors Amplemarket, while contact and deal organization favors Keap, and many teams use both.
Key takeaways
- Amplemarket's Startup plan costs $600 per month and includes 27,000 contacts, while its Growth and Elite tiers require contacting sales for pricing covering 140,000 and 400,000 contacts respectively.
- Keap offers a single plan priced at $299 per month starting at 1,500 contacts and 2 users, rather than multiple feature tiers.
- Amplemarket lists 10 features including Multichannel Sequences, Duo Copilot AI sales agent, Duo Voice, and an Outbound Dialer for verified phone numbers.
- Keap lists 8 features including contact management, contact segmentation tags, sales pipeline, appointment scheduler, quotes, invoices, and text marketing.
- Amplemarket integrates with 12 tools including Salesforce, HubSpot, Pipedrive, Clay, Okta, and CloudTalk, while Keap integrates with 6 tools including PayPal, Stripe, and Eway, with Gmail and Zapier shared between both.
Reviewed and updated September 4, 2026
Amplemarket vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Amplemarket is a sales engagement platform; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Amplemarket is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Amplemarket lists multichannel sequences and duo copilot ai sales agent, and Keap lists contact management and contact segmentation (tags).
Keap offers a lower entry point at $299/mo compared to Amplemarket at $600/mo.
If your priority is coordinating outreach across email, phone, and social channels, Amplemarket is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Amplemarket is AI sales copilot and multichannel engagement platform that combines a B2B contact and company database, intent signals, sequences across email, phone and social, and mailbox deliverability tooling for outbound sales teams.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Startup
Keap
Amplemarket Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Startup | $600/mo | 27,000 contacts |
| Growth | Contact Sales | 140,000 contacts |
| Elite | Contact Sales | 400,000 contacts |
Source: Amplemarket Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Keap offers the lower entry point ($299/mo vs $600/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Amplemarket offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Amplemarket Key Features
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Amplemarket
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Amplemarket Integrations
Amplemarket connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Amplemarket: Salesforce, HubSpot, Pipedrive, Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Integrations listed only by Keap: Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Amplemarket
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Amplemarket | Keap |
|---|---|---|
| Starting Price | $600/mo | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Amplemarket serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap offers a more accessible entry point at $299/mo, while Amplemarket starts at $600/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Amplemarket and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Amplemarket and Keap?
- Amplemarket is a sales engagement platform built for multi-channel outreach and engagement tracking, while Keap is a CRM platform built for customer relationship management and sales pipeline tracking. Amplemarket combines a B2B contact database, intent signals, and sequences across email, phone, and social, while Keap combines contact management, automation, appointments, quotes, and invoicing in one product.
- How much does Amplemarket cost compared to Keap?
- Amplemarket's entry plan, Startup, costs $600 per month and includes 27,000 contacts, while Keap's single plan costs $299 per month starting at 1,500 contacts and 2 users. Amplemarket also offers Growth and Elite tiers with custom pricing for 140,000 and 400,000 contacts respectively, whereas Keap sells only one plan priced by contact count.
- Which integrations does Amplemarket support that Keap doesn't?
- Amplemarket integrates with Salesforce, HubSpot, Pipedrive, Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, and SendSpark, none of which appear on Keap's integration list. Both platforms share Gmail and Zapier as common integrations, while Keap separately supports Outlook, PayPal, Stripe, and Eway.
- Should I use Amplemarket, Keap, or both?
- The choice depends on which part of the workflow needs support: Amplemarket suits coordinating outreach across email, phone, and social channels, while Keap suits organizing contacts, tracking deals, and forecasting revenue. The article notes that many teams run one of each rather than choosing exclusively.
- What features does Keap offer that Amplemarket does not list?
- Keap lists contact management, contact segmentation tags, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing, none of which appear on Amplemarket's feature list. Amplemarket instead focuses on features like Multichannel Sequences, Duo Copilot AI sales agent, and an Outbound Dialer.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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