Amplemarket vs Lusha: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Amplemarket (sales engagement platform) and Lusha (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket is a sales engagement platform for multi-channel outreach and engagement tracking, priced from $600/mo. Lusha is a data enrichment tool for B2B contact data, starting free and rising to $399.90/mo. They solve different parts of the workflow, so many teams use both rather than choosing one over the other.
Key takeaways
- Amplemarket's Startup plan costs $600/mo and includes 27,000 contacts, while its Growth and Elite plans require contacting sales for pricing.
- Lusha offers a free tier with 40 credits per month, plus paid plans from $49.90/mo (Starter) to $399.90/mo (Premium, 40,800 credits per year).
- Amplemarket lists 10 features including Multichannel Sequences, Duo Copilot AI sales agent, and an Outbound Dialer for verified phone numbers.
- Lusha lists 9 features including a browser extension for LinkedIn, CSV enrichment, bulk contact reveal, and custom API access.
- Both platforms integrate with Salesforce, HubSpot, Pipedrive, Gmail, and Zapier, but Amplemarket also connects with Okta and Nooks while Lusha connects with Outreach and SalesLoft.
Reviewed and updated September 2, 2026
Amplemarket vs Lusha: Sales Engagement Platform vs Data Enrichment Tool Comparison
Amplemarket is a sales engagement platform; Lusha is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Amplemarket is a sales engagement platform for multi-channel sales outreach and engagement tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Amplemarket lists multichannel sequences and duo copilot ai sales agent, and Lusha lists browser extension for linkedin and csv enrichment.
Lusha offers a lower entry point at $0/mo compared to Amplemarket at $600/mo.
If your priority is coordinating outreach across email, phone, and social channels, Amplemarket is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.
Understanding the Core Difference
Amplemarket is AI sales copilot and multichannel engagement platform that combines a B2B contact and company database, intent signals, sequences across email, phone and social, and mailbox deliverability tooling for outbound sales teams.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Startup
Free
Amplemarket Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Startup | $600/mo | 27,000 contacts |
| Growth | Contact Sales | 140,000 contacts |
| Elite | Contact Sales | 400,000 contacts |
Source: Amplemarket Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
Lusha offers the lower entry point ($0/mo vs $600/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Lusha offers 4 pricing tiers compared to Amplemarket's 3, giving you more granularity as you scale.
Lusha includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- and 4 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
Amplemarket Key Features
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Amplemarket
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
Amplemarket Integrations
Amplemarket connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Gmail, Zapier.
Integrations listed only by Amplemarket: Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Integrations listed only by Lusha: Outlook, Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Make, n8n.
Use Case Recommendations
Best Fit for Amplemarket
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Amplemarket | Lusha |
|---|---|---|
| Starting Price | $600/mo | Free |
| Top Tier Price | Contact Sales | $399.90/mo |
| Total Features Listed | 10 | 9 |
| Integrations | 12 | 12 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Amplemarket serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Lusha offers a more accessible entry point, while Amplemarket starts at $600/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Amplemarket and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Amplemarket and Lusha?
- Amplemarket is a sales engagement platform built for multi-channel outreach and engagement tracking, while Lusha is a data enrichment tool focused on B2B lead data and contact enrichment. Amplemarket handles sequencing across email, phone, and social, while Lusha focuses on finding and verifying contact information for target accounts.
- How much does Amplemarket cost compared to Lusha?
- Amplemarket's entry plan, Startup, costs $600/mo for 27,000 contacts, while its higher tiers require contacting sales. Lusha starts free with 40 credits per month and offers paid plans from $49.90/mo up to $399.90/mo for the Premium tier with 40,800 credits per year.
- Does Lusha have a free plan?
- Yes, Lusha offers a free tier that includes 40 credits per month, which lets teams evaluate the platform without upfront cost. Amplemarket does not list a free tier and starts at $600/mo for its Startup plan.
- Can Amplemarket and Lusha be used together?
- Yes, many teams run both tools since they serve different parts of the sales workflow. Amplemarket handles multichannel sequencing and engagement tracking, while Lusha supplies B2B contact data and enrichment, and both integrate with shared tools like Salesforce, HubSpot, Pipedrive, Gmail, and Zapier.
- What integrations do Amplemarket and Lusha share?
- Amplemarket and Lusha both integrate with Salesforce, HubSpot, Pipedrive, Gmail, and Zapier. Beyond that, Amplemarket adds integrations like Microsoft 365, Clay, Okta, CloudTalk, Orum, Nooks, and SendSpark, while Lusha adds Outlook, Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Make, and n8n.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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