Amplemarket vs Muraena: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Amplemarket (sales engagement platform) and Muraena (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Amplemarket (sales engagement platform) and Muraena (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Amplemarket vs Muraena: Sales Engagement Platform vs Data Enrichment Tool Comparison
Amplemarket is a sales engagement platform; Muraena is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Amplemarket is a sales engagement platform for multi-channel sales outreach and engagement tracking; Muraena is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Amplemarket lists multichannel sequences and duo copilot ai sales agent, and Muraena lists b2b contact and company database and technographics data.
Muraena offers a lower entry point at $0/mo compared to Amplemarket at $600/mo.
If your priority is coordinating outreach across email, phone, and social channels, Amplemarket is the one built for it; for finding accurate contact data for target accounts, that is Muraena. Many teams run one of each.
Understanding the Core Difference
Amplemarket is AI sales copilot and multichannel engagement platform that combines a B2B contact and company database, intent signals, sequences across email, phone and social, and mailbox deliverability tooling for outbound sales teams.
Muraena is Muraena is a B2B lead database and AI search tool with 180M+ personas, 30M companies, 280M emails and 25M phone numbers, technographics and buyer intent insights. Plans are per user per month by email credits, with export to CSV, Pipedrive and lemlist.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Startup
Free
Amplemarket Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Startup | $600/mo | 27,000 contacts |
| Growth | Contact Sales | 140,000 contacts |
| Elite | Contact Sales | 400,000 contacts |
Source: Amplemarket Pricing
Muraena Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 50 email credits / month |
| Basic | $19/mo | 1,000 email credits / month |
| Business | $89/mo | 10,000 email credits / month |
Source: Muraena Pricing
Pricing Analysis
Muraena offers the lower entry point ($0/mo vs $600/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Muraena includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- and 4 more listed below
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- and 1 more listed below
Amplemarket Key Features
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Muraena Key Features
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Amplemarket
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Listed only by Muraena
- B2B contact and company database
- Technographics data
- Buyers intent insights
- Unlimited AI search
- Advanced search filters
- Export to CSV, Pipedrive and lemlist
- API access
Integration Ecosystem
Amplemarket Integrations
Amplemarket connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Muraena Integrations
Muraena connects with: Pipedrive, HubSpot, lemlist.
Shared Integrations
Both tools integrate with: HubSpot, Pipedrive.
Integrations listed only by Amplemarket: Salesforce, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Integrations listed only by Muraena: lemlist.
Use Case Recommendations
Best Fit for Amplemarket
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Muraena
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Amplemarket | Muraena |
|---|---|---|
| Starting Price | $600/mo | Free |
| Top Tier Price | Contact Sales | $89/mo |
| Total Features Listed | 10 | 7 |
| Integrations | 12 | 3 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Amplemarket serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Muraena the B2B lead data and contact enrichment side. Muraena offers a more accessible entry point, while Amplemarket starts at $600/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Amplemarket and Muraena for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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