Amplemarket vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Amplemarket (sales engagement platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket is a sales engagement platform for multi-channel outreach and engagement tracking, starting at $600/mo. Wiza is a data enrichment tool for B2B lead data and contact verification, starting free. Choose Amplemarket to coordinate outreach across email, phone, and social; choose Wiza to find accurate contact data. Many teams use both.
Key takeaways
- Amplemarket's Startup plan costs $600/mo and includes 27,000 contacts, while its Growth and Elite tiers require contacting sales.
- Wiza's Free plan offers 20 valid emails and 5 phone numbers, and paid tiers range from $49/mo to $199/mo before a Team Plan requiring sales contact.
- Wiza offers 5 pricing tiers compared to Amplemarket's 3 tiers.
- Amplemarket lists features such as Duo Copilot AI sales agent, Duo Voice, and a Domain Health Center with deliverability booster and spam checker.
- Both platforms integrate with Salesforce, HubSpot, Pipedrive, Zapier, and Clay, while Amplemarket alone connects with Gmail and Microsoft 365 and Wiza alone connects with Outreach and Salesloft.
Reviewed and updated September 2, 2026
Amplemarket vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Amplemarket, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Amplemarket is a sales engagement platform for multi-channel sales outreach and engagement tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Amplemarket lists multichannel sequences and duo copilot ai sales agent, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Amplemarket at $600/mo.
If your priority is coordinating outreach across email, phone, and social channels, Amplemarket is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Amplemarket is AI sales copilot and multichannel engagement platform that combines a B2B contact and company database, intent signals, sequences across email, phone and social, and mailbox deliverability tooling for outbound sales teams.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Startup
Free
Amplemarket Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Startup | $600/mo | 27,000 contacts |
| Growth | Contact Sales | 140,000 contacts |
| Elite | Contact Sales | 400,000 contacts |
Source: Amplemarket Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $600/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Amplemarket's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Amplemarket Key Features
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Amplemarket
- Multichannel Sequences
- Duo Copilot AI sales agent
- Duo Copywriter for personalized first-touch emails
- Duo Voice for AI voice messages at scale
- Duo Inbox with automatic draft replies
- Contact and company search over a B2B database
- AI Intent Signals
- Job change alerts on tracked contacts
- Outbound Dialer for verified phone numbers
- Domain Health Center with deliverability booster and spam checker
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Amplemarket Integrations
Amplemarket connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft 365, Zapier, Clay, Okta, CloudTalk, Orum, Nooks, SendSpark.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Zapier, Clay.
Integrations listed only by Amplemarket: Gmail, Microsoft 365, Okta, CloudTalk, Orum, Nooks, SendSpark.
Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage.
Use Case Recommendations
Best Fit for Amplemarket
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Amplemarket | Wiza |
|---|---|---|
| Starting Price | $600/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Amplemarket serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Amplemarket starts at $600/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Amplemarket and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Amplemarket and Wiza?
- Amplemarket is a sales engagement platform built for multichannel sales outreach and engagement tracking, combining sequences, AI copilot tools, and intent signals. Wiza is a data enrichment tool focused on verifying B2B contact data such as emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export.
- Which one is cheaper, Amplemarket or Wiza?
- Wiza has the lower entry point, starting at $0/mo with a free tier offering 20 valid emails and 5 phone numbers. Amplemarket's entry plan, Startup, costs $600/mo and includes 27,000 contacts, making Wiza the more budget-friendly option for teams just starting out.
- Do Amplemarket and Wiza integrate with the same tools?
- They share several integrations, including Salesforce, HubSpot, Pipedrive, Zapier, and Clay. Amplemarket also connects with Gmail, Microsoft 365, Okta, CloudTalk, Orum, Nooks, and SendSpark, while Wiza additionally connects with Outreach, Zoho CRM, Salesloft, Attio, and Gong Engage.
- Can I use Amplemarket and Wiza together?
- Yes, the article notes that many teams run one of each since they cover different parts of the outbound workflow. Amplemarket handles multichannel outreach and engagement tracking, while Wiza handles finding and verifying accurate contact data for target accounts.
- What features does Amplemarket offer that Wiza does not list?
- Amplemarket lists features such as Multichannel Sequences, Duo Copilot AI sales agent, Duo Copywriter, Duo Voice for AI voice messages, Duo Inbox with automatic draft replies, AI Intent Signals, job change alerts, an Outbound Dialer, and a Domain Health Center with deliverability booster and spam checker, none of which appear on Wiza's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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