Apollo.io vs Attio: Sales Engagement Platform vs CRM Platform Comparison
Compare Apollo.io (sales engagement platform) and Attio (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a sales engagement platform built for multi-channel outreach across email, phone, and LinkedIn, backed by a 275 million plus contact database, while Attio is a CRM platform for organizing contacts, tracking deals, and forecasting revenue with real-time syncing and custom objects. Both offer free plans, so the right choice depends on whether the priority is outreach coordination or pipeline management, and many teams use both.
Key takeaways
- Apollo.io lists a B2B contact and company database with over 275 million contacts.
- Apollo.io pricing includes a Free plan, Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month.
- Attio pricing includes a Free plan, Plus at $44 per month, Pro at $99 per month, and Enterprise available by contacting sales.
- Both Apollo.io and Attio start at $0 per month with a free tier available to test before paying.
- Zapier and Slack are the shared integrations listed by both Apollo.io and Attio.
Reviewed and updated September 2, 2026
Apollo.io vs Attio: Sales Engagement Platform vs CRM Platform Comparison
Apollo.io (sales engagement platform) and Attio (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking; Attio is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), and Attio lists real-time contact syncing and automatic data enrichment.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Attio. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Shared Integrations
Both tools integrate with: Zapier, Slack.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Attio: Typeform, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Attio |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Attio the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Attio starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Attio for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Attio?
- Apollo.io is a sales engagement platform focused on multi-channel outreach and engagement tracking across email, phone, and LinkedIn, while Attio is a CRM platform focused on customer relationship management and sales pipeline tracking. Apollo.io emphasizes prospecting at scale with a large contact database, while Attio emphasizes real-time syncing and custom data modeling.
- Is Apollo.io or Attio cheaper?
- Both platforms offer a free plan at $0 per month. Beyond that, Apollo.io's paid tiers are Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month, while Attio's paid tiers are Plus at $44 per month and Pro at $99 per month, with Enterprise priced by contacting sales.
- Can I use Apollo.io and Attio together?
- Yes, many teams run both tools since they serve different jobs: Apollo.io for coordinating outreach across channels and Attio for organizing contacts and tracking deals. The article notes they are not substitutes for every task and often sit next to each other in the same outbound stack.
- What integrations do Apollo.io and Attio share?
- Apollo.io and Attio both integrate with Zapier and Slack. Apollo.io additionally connects with Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Sendgrid, Outreach, Salesloft, and a Webhooks API, while Attio additionally connects with Typeform, Aircall, Mailchimp, Segment, Asana, Pipedream, and ChatGPT.
- Which tool is better for a sales team focused on outbound calling and email sequences?
- Apollo.io is built for that priority, offering multi-channel sequences across email, phone, and LinkedIn, a built-in dialer with call recording, AI-powered email writing, and A/B testing for sequences. Attio also lists sequences for personalized outreach and Call Intelligence, but its core strength is CRM data organization and pipeline tracking.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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