Apollo.io vs Buzz.ai: Sales Engagement Platform Comparison
Compare Apollo.io and Buzz.ai side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Apollo.io suits teams that want a lower entry cost and a large built-in contact database, starting free, while Buzz.ai suits teams prioritizing AI-driven multichannel outreach with voicemail drops, starting at $79/mo. Apollo.io offers 275M+ contacts and four pricing tiers, Buzz.ai offers three tiers with AI message drafting and campaign creation from a single prompt.
Key takeaways
- Apollo.io's entry plan is free, while Buzz.ai's entry Core plan costs $79/mo.
- Apollo.io lists a B2B contact and company database of 275M+ contacts.
- Apollo.io has four pricing tiers (Free, Basic, Professional, Organization) compared to Buzz.ai's three (Core, AI Employee, Enterprise).
- Apollo.io's Basic plan costs $49/mo with 30,000 credits per seat per year, and its Professional plan costs $79/mo with 48,000 credits per seat per year.
- Buzz.ai's AI Employee plan costs $695/mo with 5,000 credits per month for one seat.
Reviewed and updated September 4, 2026
Apollo.io vs Buzz.ai: Sales Engagement Platform Comparison
Sales teams evaluating multi-channel sales outreach and engagement tracking tools often narrow their shortlist to Apollo.io and Buzz.ai. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), while Buzz.ai lists multichannel outreach across email, linkedin, calls and voicemail drops and smart campaigns with ai message drafting. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to Buzz.ai at $79/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Buzz.ai is AI SDR platform that runs multichannel outreach across email, LinkedIn, calls and voicemail drops, sequencing touches by prospect engagement, with built-in data search, enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Buzz.ai Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $79/mo | 500 credits/mo, 1 seat |
| AI Employee | $695/mo | 5,000 credits/mo, 1 seat |
| Enterprise | Contact Sales | 25,000 credits/mo, 5 seats included |
Source: Buzz.ai Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $79/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Buzz.ai's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- and 4 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Buzz.ai Key Features
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Buzz.ai
- Multichannel outreach across email, LinkedIn, calls and voicemail drops
- Smart campaigns with AI message drafting
- Campaign creation from a single prompt
- Phone calling and voicemail drops
- Connection booster and InMail booster
- AI targeting
- Unlimited data enrichment
- Email automation with an AI email service
- Social search across profiles, posts, events and groups
- Residential proxy and link tracking
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Buzz.ai Integrations
Buzz.ai connects with: Salesforce, HubSpot, Pipedrive, Calendly, Zapier, Webhooks.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive, Zapier.
Integrations listed only by Apollo.io: Gmail, Microsoft Outlook, LinkedIn, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Buzz.ai: Calendly, Webhooks.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Buzz.ai
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Apollo.io | Buzz.ai |
|---|---|---|
| Starting Price | Free | $79/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 6 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Buzz.ai both serve the multi-channel sales outreach and engagement tracking market. Apollo.io offers a more accessible entry point, while Buzz.ai starts at $79/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Buzz.ai for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Apollo.io or Buzz.ai?
- Apollo.io is cheaper at the entry level, offering a free plan, while Buzz.ai's cheapest plan, Core, costs $79/mo. Apollo.io also has more pricing tiers overall, four compared to Buzz.ai's three, giving more granularity as a team scales.
- What features does Apollo.io offer that Buzz.ai doesn't list?
- Apollo.io lists a B2B contact and company database of 275M+ contacts, multi-channel sequences across email, phone, and LinkedIn, a built-in dialer with call recording, A/B testing for email sequences, and conversation intelligence on Professional plans and above.
- What features does Buzz.ai offer that Apollo.io doesn't list?
- Buzz.ai lists multichannel outreach across email, LinkedIn, calls and voicemail drops, smart campaigns with AI message drafting, campaign creation from a single prompt, connection and InMail boosters, unlimited data enrichment, and social search across profiles, posts, events and groups.
- How much does Buzz.ai's AI Employee plan cost?
- Buzz.ai's AI Employee plan costs $695/mo and includes 5,000 credits per month for one seat. This sits above the Core plan at $79/mo and below the Enterprise plan, which requires contacting sales and includes 25,000 credits per month across 5 seats.
- Does Apollo.io have a free plan?
- Yes, Apollo.io offers a free plan that includes 900 credits per seat per year, granted monthly. This lets teams test the platform before committing financially, unlike Buzz.ai, whose cheapest plan, Core, starts at $79/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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