Apollo.io vs Capsule CRM: Sales Engagement Platform vs CRM Platform Comparison
Compare Apollo.io (sales engagement platform) and Capsule CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a sales engagement platform built for multi-channel outreach (email, phone, LinkedIn) backed by a 275M+ contact database, while Capsule CRM is a CRM platform for contact management, sales pipelines, and project boards. Both start free, so the right choice depends on whether the priority is outbound prospecting or pipeline and delivery management. Many teams use both together.
Key takeaways
- Apollo.io's Free plan grants 900 credits per seat per year, monthly, while paid plans range from $49 per month (Basic) to $119 per month (Organization) with up to 72,000 credits per seat per year.
- Capsule CRM's Free plan supports 250 contacts and a maximum of 2 users, and paid tiers from Starter to Ultimate require contacting sales for pricing.
- Capsule CRM offers 5 pricing tiers compared to Apollo.io's 4 tiers.
- Apollo.io lists a B2B contact and company database of 275M+ contacts and multi-channel sequences across email, phone, and LinkedIn as core features.
- Both platforms integrate with Gmail and Zapier, but Apollo.io also connects with Salesforce, HubSpot, and Outreach while Capsule CRM connects with Xero, QuickBooks Online, and Mailchimp.
Reviewed and updated September 2, 2026
Apollo.io vs Capsule CRM: Sales Engagement Platform vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Apollo.io, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Capsule CRM, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking; Capsule CRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), and Capsule CRM lists contact management with custom fields and multiple sales pipelines.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Capsule CRM. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Capsule CRM offers 5 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
Shared Integrations
Both tools integrate with: Gmail, Zapier.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Microsoft Outlook, LinkedIn, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Capsule CRM: Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Make, Transpond.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Capsule CRM |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Capsule CRM the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Capsule CRM starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Capsule CRM for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Capsule CRM?
- Apollo.io is a sales engagement platform focused on multi-channel outreach and engagement tracking, while Capsule CRM is a CRM platform focused on contact management and sales pipeline tracking. Apollo.io centers on prospecting with a large contact database and sequences, whereas Capsule CRM centers on organizing contacts, deals, and project delivery.
- How much does Apollo.io cost compared to Capsule CRM?
- Both platforms start at $0 per month on their free tiers. Apollo.io's paid plans run from $49 per month (Basic) to $119 per month (Organization), while Capsule CRM's paid tiers, Starter through Ultimate, require contacting sales for pricing.
- Can Apollo.io and Capsule CRM be used together?
- Yes, many teams run one of each since they serve different parts of the sales workflow. Apollo.io handles multi-channel outreach and prospecting, while Capsule CRM manages contacts, pipelines, and project delivery, and both integrate with Gmail and Zapier.
- Does Apollo.io have a built-in dialer?
- Yes, Apollo.io lists a built-in dialer with call recording as one of its key features, alongside multi-channel sequences covering email, phone, and LinkedIn. This is listed only under Apollo.io's feature set, not Capsule CRM's.
- What integrations does Capsule CRM support?
- Capsule CRM connects with Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, and Transpond. It shares Gmail and Zapier integrations with Apollo.io, but otherwise focuses more on accounting and marketing tools.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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