Apollo.io vs EngageBay: Sales Engagement Platform vs CRM Platform Comparison
Compare Apollo.io (sales engagement platform) and EngageBay (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a sales engagement platform built around a 275M+ contact database and multi-channel sequences across email, phone, and LinkedIn, while EngageBay is a CRM platform combining pipeline tracking with email marketing, landing pages, live chat, and a helpdesk. Both start at $0 per month, so the choice depends on whether outreach or pipeline management is the priority.
Key takeaways
- Apollo.io's free plan grants 900 credits per seat per year, issued monthly, while its paid tiers run $49, $79, and $119 per month with credits granted upfront.
- EngageBay's free plan covers 250 contacts, and its paid tiers run $14.99, $64.99, and $119.99 per month, scaling up to 50,000 contacts on the Pro plan.
- Apollo.io lists a B2B contact and company database of 275M+ contacts plus multi-channel sequences spanning email, phone, and LinkedIn.
- EngageBay lists a free tier for teams of up to 15 members and bundles a helpdesk, live chat, and landing page builder alongside its CRM.
- Apollo.io and EngageBay share only three listed integrations: Zapier, Slack, and Sendgrid.
Reviewed and updated September 4, 2026
Apollo.io vs EngageBay: Sales Engagement Platform vs CRM Platform Comparison
Apollo.io (sales engagement platform) and EngageBay (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking; EngageBay is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), and EngageBay lists email marketing and landing page builder.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is EngageBay. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
EngageBay is EngageBay lets small businesses manage marketing, sales and customer service in one platform. The CRM sits alongside email marketing, landing pages, live chat and a helpdesk, with a free tier for teams of up to 15 members.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
EngageBay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts |
| Basic | $14.99/mo | 500 Contacts |
| Growth | $64.99/mo | 5000 Contacts |
| Pro | $119.99/mo | 50,000 Contacts |
Source: EngageBay Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- and 2 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
EngageBay Key Features
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by EngageBay
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
EngageBay Integrations
EngageBay connects with: Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Slack, Twilio, WooCommerce, Google Meet.
Shared Integrations
Both tools integrate with: Zapier, Slack, Sendgrid.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Outreach, Salesloft, Webhooks API.
Integrations listed only by EngageBay: Shopify, Xero, Mandrill, Stripe, Twilio, WooCommerce, Google Meet.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for EngageBay
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Apollo.io | EngageBay |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | $119.99/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the multi-channel sales outreach and engagement tracking side of an outbound stack and EngageBay the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while EngageBay starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and EngageBay for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and EngageBay?
- Apollo.io is a sales engagement platform focused on multi-channel outreach, using a 275M+ contact database, automated sequences, and a built-in dialer. EngageBay is a CRM platform focused on organizing contacts, tracking deals, and forecasting revenue, with email marketing, landing pages, live chat, and a helpdesk bundled in.
- How much does Apollo.io cost?
- Apollo.io has a free plan with 900 credits per seat per year granted monthly, then paid tiers at $49 per month (Basic, 30,000 credits per seat per year), $79 per month (Professional, 48,000 credits), and $119 per month (Organization, 72,000 credits), with credits granted upfront on paid plans.
- How much does EngageBay cost?
- EngageBay has a free plan covering 250 contacts, then paid tiers at $14.99 per month (Basic, 500 contacts), $64.99 per month (Growth, 5,000 contacts), and $119.99 per month (Pro, 50,000 contacts).
- Do Apollo.io and EngageBay integrate with the same tools?
- They overlap on only three listed integrations: Zapier, Slack, and Sendgrid. Apollo.io additionally connects with Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Outreach, Salesloft, and a Webhooks API, while EngageBay additionally connects with Shopify, Xero, Mandrill, Stripe, Twilio, WooCommerce, and Google Meet.
- Should a team use both Apollo.io and EngageBay?
- The article notes that many teams run one of each, since Apollo.io handles multi-channel outreach coordination while EngageBay handles contact organization, deal tracking, and revenue forecasting. Both platforms offer free tiers, so teams can test each before committing to a paid plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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