Apollo.io vs Expandi: Sales Engagement Platform Comparison
Compare Apollo.io and Expandi side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Apollo.io and Expandi are both sales engagement platforms but differ in focus and price. Apollo.io is an all-in-one sales intelligence platform with a 275M+ contact database starting free at $0/mo, while Expandi is a LinkedIn-focused multichannel outreach tool starting at $99/mo. The right pick depends on budget, team size, and whether contact data or LinkedIn sequencing matters more.
Key takeaways
- Apollo.io's Free plan starts at $0/mo while Expandi's Business plan starts at $99/mo.
- Apollo.io offers 4 pricing tiers (Free, Basic, Professional, Organization) compared to Expandi's 2 (Business, Agency).
- Apollo.io's database includes 275M+ contacts and company records.
- Apollo.io's Free plan grants 900 credits per seat per year, monthly, while its Organization plan at $119/mo grants 72,000 credits per seat per year upfront.
- Expandi's Business plan at $99/mo includes an unlimited number of campaigns, while its Agency plan requires contacting sales for 10+ seats.
Reviewed and updated September 4, 2026
Apollo.io vs Expandi: Sales Engagement Platform Comparison
Apollo.io and Expandi are both sales engagement platforms. Choosing between them depends on your team size, budget, and specific multi-channel sales outreach and engagement tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), while Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching. A capability both offer can appear under different names, so read both feature lists below.
Apollo.io offers a lower entry point at $0/mo compared to Expandi at $99/mo.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Business
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Expandi Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Business | $99/mo | Unlimited Campaigns Number |
| Agency | Contact Sales | +10 Seats |
Source: Expandi Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $99/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Expandi's 2, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- and 4 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Expandi Key Features
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Expandi
- Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
- Conditional sequence builder with if/action branching
- Profile auto warm-up
- Smart algorithms for daily limit ranges
- Campaign prioritization across multiple campaigns
- Unlimited number of campaigns
- Image and GIF personalization
- Video personalization
- Dedicated country-based IP address per account
- Step-by-step campaign statistics with a blacklist feature
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Expandi Integrations
Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Apollo.io: Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Expandi: Sendspark, LinkedIn Sales Navigator, Webhooks.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Expandi
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Apollo.io | Expandi |
|---|---|---|
| Starting Price | Free | $99/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 6 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io and Expandi both serve the multi-channel sales outreach and engagement tracking market. Apollo.io offers a more accessible entry point, while Expandi starts at $99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Expandi for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Expandi?
- Apollo.io is an all-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email, dialer, and AI workflows. Expandi is a cloud-based LinkedIn outreach tool that sends connection requests, messages, and email follow-ups in one sequence with a conditional sequence builder and profile warm-up features.
- Which is cheaper, Apollo.io or Expandi?
- Apollo.io is cheaper at the entry level, offering a Free plan at $0/mo compared to Expandi's Business plan at $99/mo. Apollo.io also offers more pricing tiers overall, four compared to Expandi's two, giving teams more granularity as they scale their usage.
- Does Apollo.io offer a free plan?
- Yes, Apollo.io offers a Free plan that includes 900 credits per seat per year, granted monthly. This lets users test the platform before committing financially, unlike Expandi, which starts at $99/mo with no free tier listed.
- What features does Expandi offer that Apollo.io does not list?
- Expandi lists features such as a conditional sequence builder with if/action branching, profile auto warm-up, smart algorithms for daily limit ranges, image and GIF personalization, video personalization, and a dedicated country-based IP address per account. These are listed only by Expandi, not by Apollo.io.
- Which platform is better for multi-channel outreach across email, phone, and LinkedIn?
- Both platforms target multi-channel outreach, but with different approaches. Apollo.io lists multi-channel sequences covering email, phone, and LinkedIn alongside its contact database, while Expandi focuses specifically on multichannel outreach sending connection requests, messages, and email follow-ups within a single sequence.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AiSDR vs Apollo.io: Sales Engagement Platform Comparison
Compare AiSDR and Apollo.io side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Artisan vs Expandi: Sales Engagement Platform Comparison
Compare Artisan and Expandi side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
GetSales.io vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Compare GetSales.io (sales engagement platform) and Yet Another Mail Merge (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.
ContactOut vs Luru: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare ContactOut (data enrichment tool) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.