Apollo.io vs Flowlu: Sales Engagement Platform vs CRM Platform Comparison
Compare Apollo.io (sales engagement platform) and Flowlu (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a sales engagement platform built for multi-channel outreach and engagement tracking, using a 275M+ contact database, sequences, and a dialer. Flowlu is a CRM platform for pipeline tracking, invoicing, and client work, built around multiple sales pipelines and project management tools. Both start free, so teams often use one of each rather than choosing a single winner.
Key takeaways
- Apollo.io's Free plan grants 900 credits per seat per year, while its Basic plan costs $49 per month for 30,000 credits per seat per year granted upfront.
- Flowlu's paid tiers are Essential at $12 per month, Advanced at $22 per month, and Ultimate at $32 per month, with a Free plan limited to 100 contacts and 1 pipeline.
- Apollo.io lists a B2B contact and company database of 275M+ contacts and multi-channel sequences across email, phone, and LinkedIn as key features.
- Flowlu lists multiple sales pipelines, email sync and templates, a client portal, and a knowledge base as key features.
- Apollo.io and Flowlu share only two listed integrations, Gmail and Microsoft Outlook, with each platform otherwise connecting to a distinct set of tools.
Reviewed and updated September 4, 2026
Apollo.io vs Flowlu: Sales Engagement Platform vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Apollo.io, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Flowlu, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Apollo.io is a sales engagement platform for multi-channel sales outreach and engagement tracking; Flowlu is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists b2b contact and company database (275m+ contacts) and multi-channel sequences (email, phone, linkedin), and Flowlu lists multiple sales pipelines and email sync and email templates.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Flowlu. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence and engagement platform combining a 275M+ contact database with automated sequences, email outreach, dialer, and AI-powered workflows for prospecting at scale.
Flowlu is Flowlu is a project management and CRM platform built to work together for teams running client work, connecting deals, delivery and client details from first call to final invoice. It also bundles tasks, finance and invoicing, a client portal and a knowledge base.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Flowlu Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 contacts, 1 pipeline |
| Essential | $12/mo | - |
| Advanced | $22/mo | - |
| Ultimate | $32/mo | - |
Source: Flowlu Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- and 4 more listed below
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- and 4 more listed below
Apollo.io Key Features
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Flowlu Key Features
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- B2B contact and company database (275M+ contacts)
- Multi-channel sequences (email, phone, LinkedIn)
- AI-powered email writing and optimization
- Built-in dialer with call recording
- Automated workflows and engagement rules
- A/B testing for email sequences
- Buying intent signals and job change alerts
- Advanced lead scoring and filtering
- Email deliverability tools and mailbox rotation
- Conversation intelligence (Professional+)
Listed only by Flowlu
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Pipedrive, Gmail, Microsoft Outlook, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Flowlu Integrations
Flowlu connects with: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Shared Integrations
Both tools integrate with: Gmail, Microsoft Outlook.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Pipedrive, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, Webhooks API.
Integrations listed only by Flowlu: IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Flowlu
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (18 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Apollo.io | Flowlu |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | $32/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 12 | 18 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Flowlu the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Flowlu starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Flowlu for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Flowlu?
- Apollo.io is a sales engagement platform focused on multi-channel outreach and engagement tracking, while Flowlu is a CRM platform focused on customer relationship management and sales pipeline tracking. Apollo.io centers on a 275M+ contact database and sequences across email, phone, and LinkedIn, while Flowlu centers on pipelines, invoicing, and project management for client work.
- How much do Apollo.io and Flowlu cost?
- Both platforms offer a free plan starting at $0 per month. Apollo.io's paid tiers are Basic at $49 per month, Professional at $79 per month, and Organization at $119 per month, while Flowlu's paid tiers are Essential at $12 per month, Advanced at $22 per month, and Ultimate at $32 per month.
- Do Apollo.io and Flowlu integrate with the same tools?
- They share only two listed integrations: Gmail and Microsoft Outlook. Apollo.io additionally connects with Salesforce, HubSpot, Pipedrive, LinkedIn, Zapier, Slack, Sendgrid, Outreach, Salesloft, and a Webhooks API, while Flowlu connects with tools like Google Drive, Dropbox, Stripe, PayPal, Mailchimp, Calendly, and Zendesk Support.
- Can I use both Apollo.io and Flowlu together?
- Yes, the article notes that many teams run one of each because the two platforms cover different parts of the sales workflow. Apollo.io handles outreach across email, phone, and social channels, while Flowlu handles organizing contacts, tracking deals, and forecasting revenue.
- Which tool is better for outbound sales versus client management?
- Apollo.io is the better fit if the priority is coordinating outreach across email, phone, and social channels, since it offers sequences, a built-in dialer, and buying intent signals. Flowlu is the better fit for organizing contacts, tracking deals, and forecasting revenue, with features like multiple sales pipelines, invoices and estimates, and a client portal.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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